Yi, Youjae

On the Evaluation of Structural Equation Models

Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 26,163

Assessing construct validity in organizational research

Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991) · Administrative Science Quarterly

Psychometric Methodologies and TestingBusiness Strategies and Management Research

Cited by 6,621

Specification, evaluation, and interpretation of structural equation models

Bagozzi, R. P., & Yi, Y. (2012) · Journal of the Academy of Marketing Science

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 3,735

The Role of Culture and Gender in the Relationship between Positive and Negative Affect

Bagozzi, R. P., Wong, N., & Yi, Y. (1999) · Cognition & Emotion

Cultural Differences and ValuesPsychological Well-being and Life Satisfaction

Cited by 481

An investigation into the role of intentions as mediators of the attitude-behavior relationship

Bagozzi, R. P., Baumgartner, J., & Yi, Y. (1989) · Journal of Economic Psychology

Behavioral Health and InterventionsDecision-Making and Behavioral Economics

Cited by 418

Multitrait–multimethod matrices in consumer research: Critique and new developments

Bagozzi, R. P., & Yi, Y. (1993) · Journal of Consumer Psychology

Psychometric Methodologies and TestingCognitive and psychological constructs research

Cited by 61

When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations

Cha, M.-K., Yi, Y., & Lee, J. (2020) · Journal of Business Research

Nonprofit Sector and VolunteeringConsumer Behavior in Brand Consumption and Identification

Cited by 18