Mothersbaugh, David L.

Switching barriers and repurchase intentions in services

Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000) · Journal of Retailing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 1,571

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2002) · Journal of Business Research

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 909

The Positive and Negative Effects of Switching Costs on Relational Outcomes

Jones, M. A., Reynolds, K. E., Mothersbaugh, D. L., & Beatty, S. E. (2007) · Journal of Service Research

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 446

Disclosure Antecedents in an Online Service Context: The Role of Sensitivity of Information

Mothersbaugh, D. L., Foxx, W. K., Beatty, S. E., & Wang, S. (2012) · Journal of Service Research

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 257

How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis

Blut, M., Frennea, C. M., Mittal, V., & Mothersbaugh, D. L. (2015) · International Journal of Research in Marketing

Customer Service Quality and LoyaltyConsumer Market Behavior and Pricing

Cited by 21