Rutz, Oliver J.
University of Washington
2 papers on CoChatORCID 0000-0002-3144-6449
Most cited papers
- Verified
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Rutz, O. J., & Bucklin, R. E. (2011) · Journal of Marketing Research
Digital Marketing and Social MediaConsumer Market Behavior and Pricing
Cited by 360
- Verified
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016) · Journal of the Academy of Marketing Science
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 255
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