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Understanding affiliation to cashback programs: An emerging technique in an emerging country

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Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

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The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

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How advertising in offline media drives reach of and engagement with brands on Facebook

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Digital advertising as service: introducing contextually embedded selling

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Framing the customer journey: touch point categories and decision-making process stages

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Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer

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Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

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The Roles of Health Consciousness and Service Quality toward Customer Purchase Decision

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Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Journey

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Cross-Media Consumption: Insights from Super Bowl Advertising

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Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on ConsumerBased Brand Equity

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Which social media posts generate the most buzz? Evidence from WeChat

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Focusing on others before you shop: exposure to Facebook promotes conventional product configurations

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Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

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Customer engagement and performance in social media: a managerial perspective

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Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

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Examining digital advertising using an affect transfer hypothesis

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Hey, Alexa! What attributes of Skills affect firm value?

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Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

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Exploring the impacts of a recommendation system on an e-platform based on consumers’ online behavioral data

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Technology and service quality: achieving insurance industry customer satisfaction and loyalty under crisis conditions

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Effect of interactive marketing channels on service customer acquisition

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Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising

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Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model

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Understanding Consumer Behavior in Integrated Digital Ecosystems: A Data-Driven Approach

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Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Journey

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Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution

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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

Saukko, T. (2016)