Rauschnabel, Philipp A.

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 4,608

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., et al. (2022) · International Journal of Information Management

Virtual Reality Applications and ImpactsCultural Studies and Postmodernism

Cited by 2,753

Elements of strategic social media marketing: A holistic framework

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017) · Journal of Business Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 857

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019) · Journal of Retailing and Consumer Services

Augmented Reality ApplicationsConsumer Behavior in Brand Consumption and Identification

Cited by 747

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Rauschnabel, P. A., He, J., & Ro, Y. K. (2018) · Journal of Business Research

Technology Adoption and User BehaviourAugmented Reality Applications

Cited by 344

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

Hinsch, C., Felix, R., & Rauschnabel, P. A. (2020) · Journal of Retailing and Consumer Services

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 279

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Rauschnabel, P. A. (2018) · Psychology & Marketing

Augmented Reality ApplicationsTechnology Adoption and User Behaviour

Cited by 250