Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
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Data protection research has typically focused on the protection of a user's privacy; since Augmented Reality must track and understand the real world, it also affects the privacy of other people.
“Finally, Rauschnabel et al. (2018) discuss that data protection research has typically focused on the protection of a user's privacy.Since AR must by definition track and understand the real world, this also affects the privacy of other people.”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as Rauschnabel et al. (2018)
AR can strengthen confidence in choice and willingness to pay by simulating tangibility and enabling virtual product testing, reducing online purchase uncertainty.
“In digital retailing, AR can strengthen both judgements by simulating tangibility and enabling virtual product testing, which reduces the uncertainty that ordinarily attends online purchases (Rauschnabel et al. 2018;Scholz and Duffy 2018).”
From Seeing Is Believing, Experiencing Is Deciding: How Augmented Reality Attributes Drive Confidence in Choice and Willingness to Pay (2026) · cites this paper as Rauschnabel et al. 2018
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- Authors
- Rauschnabel, P. A., He, J., & Ro, Y. K.
- Affiliations
- Universität der Bundeswehr München (DE)
- University of Michigan–Dearborn (US)
- Corresponding author
- Rauschnabel, Philipp A.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2018-11
- Volume
- 92
- Pages
- 374-384
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2888120430
- Cited by
- 344
- References
- 62
- Citations by year
- 2026: 25 · 2025: 42 · 2024: 44 · 2023: 51 · 2022: 60 · 2021: 53 · 2020: 41 · 2019: 25 · 2018: 2 · 2017: 1
- FWCI
- 42.96
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Purdue University
- University of Michigan
- Tsinghua University
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Augmented Reality Applications
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- augmented reality smart glasses, wearable technology adoption, privacy risks, perceived benefits, utilitarian benefits, hedonic benefits, symbolic benefits, consumer behavior
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