Soman, Dilip

Managing the Power of Curiosity for Effective Web Advertising Strategies

Menon, S., & Soman, D. (2002) · Journal of Advertising

Psychological and Educational Research StudiesDigital Marketing and Social Media

Cited by 216

When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance

Soman, D., & Cheema, A. (2004) · Journal of Consumer Research

Behavioral Health and InterventionsDecision-Making and Behavioral Economics

Cited by 172

Are media reports of published research an accurate representation of the research?

Yu, J., Yeung, C., & Soman, D. (2026) · Behavioural Public Policy

Academic Publishing and Open AccessJournalism and Media Studies

Cited by 4