Chandon, Pierre

A benefit congruency framework of sales promotion effectiveness

Chandon, P., Wansink, B., & Laurent, G. (2000) · Journal of Marketing

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 1,518

Can “Low-Fat” Nutrition Labels Lead to Obesity?

Wansink, B., & Chandon, P. (2006) · Journal of Marketing Research

Consumer Attitudes and Food LabelingConsumer Packaging Perceptions and Trends

Cited by 734

How Package Design and Packaged‐based Marketing Claims Lead to Overeating

Chandon, P. (2013) · Applied Economic Perspectives and Policy

Consumer Attitudes and Food LabelingConsumer Packaging Perceptions and Trends

Cited by 249

When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity

Chandon, P., & Wansink, B. (2002) · Journal of Marketing Research

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 234

From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy

Cornil, Y., & Chandon, P. (2013) · Psychological Science

Media Influence and HealthSports, Gender, and Society

Cited by 116

Moralities in food and health research

Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J. A., Mathras, D., Junghans, A. F., et al. (2014) · Journal of Marketing Management

Consumer Attitudes and Food LabelingNutrition, Health and Food Behavior

Cited by 93