Rimal, Rajiv N.

An Explication of Social Norms

Lapinski, M. K., & Rimal, R. N. (2005) · Communication Theory

Behavioral Health and InterventionsPsychology of Social Influence

Cited by 1,424

How Behaviors are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behavior

Rimal, R. N., & Real, K. (2005) · Communication Research

Behavioral Health and InterventionsSubstance Abuse Treatment and Outcomes

Cited by 927

Perceived Risk and Efficacy Beliefs as Motivators of Change.: Use of the Risk Perception Attitude (RPA) Framework to Understand Health Behaviors

Rimal, R. N., & Real, K. (2003) · Human Communication Research

Risk Perception and ManagementBehavioral Health and Interventions

Cited by 495

Healthy and unhealthy social norms and food selection. Findings from a field-experiment

Mollen, S., Rimal, R. N., Ruiter, R. A. C., & Kok, G. (2013) · Appetite

Nutrition, Health and Food BehaviorConsumer Attitudes and Food Labeling

Cited by 210

Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior

Real, K., & Rimal, R. N. (2007) · Health Communication

Substance Abuse Treatment and OutcomesBehavioral Health and Interventions

Cited by 191