Frambach, Ruud T

Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research

Frambach, R. T., & Schillewaert, N. (2002) · Journal of Business Research

Innovation Diffusion and ForecastingTechnology Adoption and User Behaviour

Cited by 1,270

The adoption of information technology in the sales force

Schillewaert, N., Ahearne, M. J., Frambach, R. T., & Moenaert, R. K. (2005) · Industrial Marketing Management

Technology Adoption and User BehaviourERP Systems Implementation and Impact

Cited by 362

The influence of business strategy on new product activity: the role of market orientation

Frambach, R. T., Prabhu, J., & Verhallen, T. M. M. (2003) · International Journal of Research in Marketing

Innovation and Knowledge ManagementBusiness Strategies and Innovation

Cited by 261

How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

Frambach, R. T., Fiss, P. C., & Ingenbleek, P. T. M. (2016) · Journal of Business Research

Innovation and Knowledge ManagementMarketing and Advertising Strategies

Cited by 230