Maseeh, Haroon Iqbal

A meta-analytic review of mobile advertising research

Maseeh, H. I., Jebarajakirthy, C., Pentecost, R., Ashaduzzaman, M., Arli, D., & Weaven, S. (2021) · Journal of Business Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 88

A systematic literature review on network marketing: What do we know and where should we be heading?

Chopra, I. P., Jebarajakirthy, C., Acharyya, M., Saha, R., Maseeh, H. I., & Nahar, S. (2023) · Industrial Marketing Management

Securities Regulation and Market PracticesFranchising Strategies and Performance

Cited by 37

Electronic shopping cart abandonment: What do we know and where should we be heading?

Chopra, I. P., Jebarajakirthy, C., Jain, T., & Maseeh, H. I. (2024) · Electronic Markets

Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence

Cited by 36

Green Skepticism: Review and Research Agenda

Sivapalan, A., Jebarajakirthy, C., Saha, R., Mehta, P., Balaji, M. S., & Maseeh, H. I. (2024) · Marketing Intelligence & Planning

Environmental Sustainability in BusinessSustainable Supply Chain Management

Cited by 35

Exploring the privacy concerns of smartphone app users: a qualitative approach

Maseeh, H. I., Nahar, S., Jebarajakirthy, C., Ross, M., Arli, D., Das, M., Rehman, M., & Ashraf, H. A. (2023) · Marketing Intelligence & Planning

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 29

Consumer confusion: A meta-analytic review

Shahid, S., Maseeh, H. I., Jebarajakirthy, C., Kumar Sharma, B., Saha, R., & Gupta, S. (2025) · Journal of Business Research

Consumer Behavior and Marketing InfluenceConsumer Market Behavior and Pricing

Cited by 13

Guest editorial: Consumer privacy in the technological era

Jebarajakirthy, C., Weaven, S., Arli, D., & Maseeh, H. I. (2023) · Journal of Consumer Marketing

Privacy, Security, and Data ProtectionDigitalization, Law, and Regulation

Cited by 11