Consumer confusion: A meta-analytic review
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Consumers may lack the capacity, motivation, or time to evaluate complex information or the vast number of available options and may therefore instruct an AI system to identify a specific product or recommend the best option within a given price range.
“For example, consumers may lack the capacity, motivation, or time to evaluate complex information or the vast number of available options (Chernev et al. 2015;Malhotra 1982;Shahid et al. 2025) and may therefore instruct an AI system to identify a specific product or recommend the best option within a given price range.”
From Machine marketing: rethinking the customer in the age of generative AI (2026) · cites this paper as Shahid et al. 2025
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References 76 · Cited by 13
- Authors
- Shahid, S., Maseeh, H. I., Jebarajakirthy, C., Kumar Sharma, B., Saha, R., & Gupta, S.
- Affiliations
- Toronto Metropolitan University (CA)
- Griffith University (AU)
- Sunway University (MY)
- INTI International University (MY)
- Indian Institute of Management Sambalpur (IN)
- Corresponding author
- Saha, Raiswa
- ORCID
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2025-04
- Volume
- 192
- Pages
- 115294
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W4408260823
- Cited by
- 13
- References
- 76
- Citations by year
- 2026: 11 · 2025: 2
- FWCI
- 22.74
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Griffith Research Online (submittedVersion, other-oa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- consumer confusion, information overload, purchase decision, consumer response, price consciousness, customer involvement, cultural perspective, store type, industry type, moderators, consumer behavior
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