Cited by 88Digital Marketing and Social MediaMarketing and Advertising StrategiesTechnology Adoption and User Behaviour

A meta-analytic review of mobile advertising research

Open access
Maseeh, Haroon Iqbal, Jebarajakirthy, Charles, Pentecost, Robin, Ashaduzzaman, Md., Arli, Denni, Weaven, Scott·2021·Journal of Business Research

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Registry

Crossref · 10.1016/j.jbusres.2021.06.022

Cites

134 of 134 references verified0 citation errors · 0 not checkable

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  • Eight databases were selected for the present study: Emerald, Google Scholar, Sage, Science Direct, Scopus, Springer, Web of Science, and Wiley Online.

    “Therefore, eight databases were selected for the present study, i.e., Emerald, Google Scholar, Sage, Science Direct, Scopus, Springer, Web of Science, and Wiley Online (Maseeh et al., 2021a).”

    From Electronic shopping cart abandonment: What do we know and where should we be heading? (2024) · cites this paper as Maseeh et al., 2021a

    The indexed copy’s Acknowledgements and References passages concern liquid-marble research, despite being labeled as the cited mobile-advertising paper. Searches for the eight named databases and for database-selection methods found no passage addressing the claim, so this copy cannot verify it. (LLM, conf=0.76)

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3 of the 137 references couldn’t be matched to a known paper.

Research works printed but not linked: 17

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  7. Z. Wang, F.-C. Wang, Y.-P. Zhao, Tap dance of a water droplet, Proceedings of the Royal Society A: Mathematical, Physical and Engineering Sciences, 468 (2012) 2485-2495.
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  13. F. Celestini, E. Bormashenko, Propulsion of liquid marbles: a tool to measure their effective surface tension and viscosity, Journal of colloid and interface science, 532 (2018) 32-36.
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Authors
Maseeh, H. I., Jebarajakirthy, C., Pentecost, R., Ashaduzzaman, M., Arli, D., & Weaven, S.
Affiliations
  • Griffith University (AU)
  • University of Minnesota, Duluth (US)
Corresponding author
Maseeh, Haroon Iqbal
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2021-11
Volume
136
Pages
33-51
ISSN
0148-2963 (ISSN-L)
OpenAlex
W3185786649
Cited by
88
References
137
Citations by year
2026: 12 · 2025: 24 · 2024: 16 · 2023: 20 · 2022: 14 · 2021: 2
FWCI
16.53
Type
journal article
Language
en
Open access
Locations
  • Journal of Business Research (publishedVersion)
  • UTAS Research Repository (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Figshare (submittedVersion, cc-by)
  • Griffith Research Online (submittedVersion, cc-by-nc-nd)
Funders
  • Griffith University
  • Australian Research Council (DE200100119, DP170100277)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
mobile advertising, consumer attitudes, personalization, entertainment, credibility, informativeness, irritation, advertising effectiveness

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