Lim, Weng Marc

How to conduct a bibliometric analysis: An overview and guidelines

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021) · Journal of Business Research

scientometrics and bibliometrics researchPsychology Research and Bibliometrics

Cited by 14,329

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021) · International Journal of Consumer Studies

Meta-analysis and systematic reviewsBusiness Strategies and Management Research

Cited by 2,364

Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators

Lim, W. M., Gunasekara, A., Pallant, J. L., Pallant, J. I., & Pechenkina, E. (2023) · The International Journal of Management Education

Artificial Intelligence in EducationDigital Education and Society

Cited by 1,261

What Is Qualitative Research? An Overview and Guidelines

Lim, W. M. (2025) · Australasian Marketing Journal

Qualitative Research Methods and ApplicationsQualitative Research Methods and Ethics

Cited by 985

Personalization in personalized marketing: Trends and ways forward

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022) · Psychology & Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 595

Customer engagement and social media: Revisiting the past to inform the future

Lim, W. M., & Rasul, T. (2022) · Journal of Business Research

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 427

Alexa, what do we know about conversational commerce? Insights from a systematic literature review.

Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022) · Psychology & Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 293

Artificial intelligence and social media on academic performance and mental well-being: student perceptions of positive impact in the age of smart learning

Shahzad, M. F., Xu, S., Lim, W. M., Yang, X., & Khan, Q. R. (2024) · Heliyon

Artificial Intelligence in EducationEducational Technology in Learning

Cited by 205

Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

Bastrygina, T., Lim, W. M., Jopp, R., & Weissmann, M. A. (2024) · Journal of Hospitality and Tourism Management

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 108

Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying

Lim, W. M., Ahmed, P. K., & Ali, M. Y. (2022) · Journal of Business Research

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 79

Electronic word-of-mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?

Chopra, I. P., Lim, W. M., & Jain, T. (2024) · Tourism Recreation Research

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 47

A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics

Santini, F. D. O., Lim, W. M., Ladeira, W. J., Costa Pinto, D., Herter, M. M., & Rasul, T. (2023) · Psychology & Marketing

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 41

Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams

Lim, W. M., Jee, T. W., Loh, K. S., & Chai, E. G. C.-F. (2020) · Journal of Hospitality Marketing & Management

Consumer Retail Behavior StudiesCustomer Service Quality and Loyalty

Cited by 21