Hardie, Bruce G. S.

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Hardie, B. G. S., Johnson, E. J., & Fader, P. S. (1993) · Marketing Science

Consumer Market Behavior and PricingDecision-Making and Behavioral Economics

Cited by 903

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Fader, P. S., Hardie, B. G. S., & Lee, K. L. (2005) · Journal of Marketing Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 595

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Fader, P. S., Hardie, B. G. S., & Lee, K. L. (2005) · Marketing Science

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 450

Probability Models for Customer-Base Analysis

Fader, P. S., & Hardie, B. G. S. (2009) · Journal of Interactive Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 204

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., et al. (2018) · Customer Needs and Solutions

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 190

Forecasting Repeat Sales at CDNOW: A Case Study

Fader, P. S., & Hardie, B. G. S. (2001) · Interfaces

Forecasting Techniques and ApplicationsCustomer churn and segmentation

Cited by 25