Kulviwat, Songpol

Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

Sledgianowski, D., & Kulviwat, S. (2009) · Journal of Computer Information Systems

Technology Adoption and User BehaviourKnowledge Management and Sharing

Cited by 568

The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

Kulviwat, S., Bruner, G. C., & Al-Shuridah, O. (2009) · Journal of Business Research

Technology Adoption and User BehaviourInnovation Diffusion and Forecasting

Cited by 406

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, S., C. Bruner II, G., & P. Neelankavil, J. (2014) · Journal of Consumer Marketing

Technology Adoption and User BehaviourGender and Technology in Education

Cited by 144