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Cited by 574Technology Adoption and User BehaviourKnowledge Management and SharingInnovative Human-Technology Interaction

Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

Sledgianowski, Deb, Kulviwat, Songpol·2009·Journal of Computer Information Systems
DOI 10.1080/08874417.2009.11645342
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Abstract

The use of Internet social network sites has become an international phenomenon. These websites enable computer-mediated communication between people with common interests such as school, family, and friendship. Popular sites include MySpace and Facebook. Their rapid widespread usage warrants a better understanding. This study contributes to our understanding by empirically investigating factors influencing user adoption of these sites. We introduce the Social Network Site Adoption model to examine the effect of perceptions of normative pressure, playfulness, critical mass, trust, usefulness, and ease of use on usage intention and actual usage of these sites. Structural equation modeling was used to examine the patterns of inter-correlations among the constructs and to empirically test the hypotheses. All the hypothesized determinants have a significant direct effect on intent to use, with perceived playfulness and perceived critical mass the strongest indicators. Intent to use and perceived playfulness have a significant direct effect on actual usage.

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Crossref · 10.1080/08874417.2009.11645342

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  • Normative pressure had a negative relationship with SNS usage.

    “normative pressure (i.e., the expectations of other people with regards to one’s behavior) had a negative relationship with SNS usage.”

    From Online Social Networking and Addiction—A Review of the Psychological Literature (2011) · cites this paper as [53]

  • Playfulness, critical mass, trust, perceived ease of use, and perceived usefulness significantly predicted intention to use SNSs and actual usage.

    “several factors significantly predicted the intention to use SNSs as well as their actual usage. The identified predictive factors were (i) playfulness (i.e., enjoyment and pleasure), (ii) the critical mass of the users who endorsed the technology, (iii) trust in the site, (iv) perceived ease of use, and (v) perceived usefulness.”

    From Online Social Networking and Addiction—A Review of the Psychological Literature (2011) · cites this paper as [53]

  • Enjoyment associated with SNS use in a hedonic context, as well as recognition that a critical mass uses SNSs, motivates people to use SNSs.

    “These results suggest that it is particularly the enjoyment associated with SNS use in a hedonic context (which has some similarities to addictions), as well as the recognition that a critical mass uses SNSs that motivates people to make use of those SNSs themselves [53].”

    From Online Social Networking and Addiction—A Review of the Psychological Literature (2011) · cites this paper as [53]

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Related

Authors
Sledgianowski, D., & Kulviwat, S.
Affiliations
Hofstra University (US)
ORCID
Sledgianowski, Deb
Venue
Journal of Computer Information Systems
Publisher
Informa UK Limited
Published
2009-06-01
Volume
49
Issue
4
Pages
74-83
ISSN
  • 0887-4417 (ISSN-L)
  • 2380-2057
DOI
10.1080/08874417.2009.11645342
OpenAlex
W2264067869
Cited by
568
References
61
Citations by year
2026: 6 · 2025: 13 · 2024: 12 · 2023: 18 · 2022: 35 · 2021: 28 · 2020: 34 · 2019: 41 · 2018: 46 · 2017: 44 · 2016: 47 · 2015: 47 · 2014: 53 · 2013: 53 · 2012: 36
FWCI
65.28
Type
journal article
Language
en
Open access
closed
Locations
Journal of Computer Information Systems (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Communication › Knowledge Management and Sharing
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords
social network sites, technology adoption, playfulness, critical mass, trust, hedonic motivation, perceived usefulness, perceived ease of use, normative pressure, intention to use, actual use, Facebook, MySpace

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