Hartmann, Jochen

Generative AI

Feuerriegel, S., Hartmann, J., Janiesch, C., & Zschech, P. (2024) · Business & Information Systems Engineering

Artificial Intelligence ApplicationsInformation Systems Theories and Implementation

Cited by 2,267

Comparing automated text classification methods

Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2019) · International Journal of Research in Marketing

Sentiment Analysis and Opinion MiningText and Document Classification Technologies

Cited by 399

More than a Feeling: Accuracy and Application of Sentiment Analysis

Hartmann, J., Heitmann, M., Siebert, C., & Schamp, C. (2023) · International Journal of Research in Marketing

Sentiment Analysis and Opinion MiningComputational and Text Analysis Methods

Cited by 356

The power of generative marketing: Can generative AI create superhuman visual marketing content?

Hartmann, J., Exner, Y., & Domdey, S. (2025) · International Journal of Research in Marketing

Digital Marketing and Social MediaGenerative Adversarial Networks and Image Synthesis

Cited by 229

Sentiment Analysis in the Age of Generative AI

Krugmann, J. O., & Hartmann, J. (2024) · Customer Needs and Solutions

Sentiment Analysis and Opinion MiningTopic Modeling

Cited by 189

The Power of Brand Selfies

Hartmann, J., Heitmann, M., Schamp, C., & Netzer, O. (2021) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 184

Using natural language processing to analyse text data in behavioural science

Feuerriegel, S., Maarouf, A., Bär, D., Geissler, D., Schweisthal, J., Pröllochs, N., Robertson, C. E., Rathje, S., Hartmann, J., Mohammad, S. M., et al. (2025) · Nature Reviews Psychology

Computational and Text Analysis MethodsSentiment Analysis and Opinion Mining

Cited by 140

MindMiner:Uncovering Linguistic Markers of Mind Perception as a New Lens to Understand Consumer‐Smart Object Relationships

Hartmann, J., Bergner, A., & Hildebrand, C. (2023) · Journal of Consumer Psychology

AI in Service InteractionsConsumer Behavior in Brand Consumption and Identification

Cited by 42

Natural Language Processing in Marketing

Hartmann, J., & Netzer, O. (2023) · Artificial Intelligence in Marketing

Topic ModelingSentiment Analysis and Opinion Mining

Cited by 38

The political ideology of conversational AI: Converging evidence on ChatGPT's pro-environmental, left-libertarian orientation

Hartmann, J., Schwenzow, J., & Witte, M. (2023) · arXiv

Ethics and Social Impacts of AISocial Media and Politics

Cited by 37