Kietzmann, Jan

Social media? Get serious! Understanding the functional building blocks of social media

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons

Digital Marketing and Social MediaPublic Relations and Crisis Communication

Cited by 4,970

Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey

Kietzmann, J., Paschen, J., & Treen, E. (2018) · Journal of Advertising Research

Digital Marketing and Social MediaAI in Service Interactions

Cited by 535

Deepfakes: Trick or treat?

Kietzmann, J., Lee, L. W., McCarthy, I. P., & Kietzmann, T. C. (2020) · Business Horizons

Digital Media Forensic DetectionMisinformation and Its Impacts

Cited by 504

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior

Campbell, C., Plangger, K., Sands, S., Kietzmann, J., & Bates, K. (2022) · Journal of Advertising Research

Technology's Impact on MediaEthics and Social Impacts of AI

Cited by 156

Making sense of text: artificial intelligence-enabled content analysis

Lee, L. W., Dabirian, A., McCarthy, I. P., & Kietzmann, J. (2020) · European Journal of Marketing

Computational and Text Analysis MethodsSentiment Analysis and Opinion Mining

Cited by 103

“All around me are synthetic faces”: The mad world of AI-generated media

Whittaker, L., Kietzmann, T. C., Kietzmann, J., & Dabirian, A. (2020) · IT Professional

Digital Media Forensic DetectionGenerative Adversarial Networks and Image Synthesis

Cited by 90

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens

Pitt, C., Paschen, J., Kietzmann, J., Pitt, L. F., & Pala, E. (2023) · Australasian Marketing Journal

AI in Service InteractionsArtificial Intelligence Applications

Cited by 30