Eisend, Martin

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Schmidt, S., & Eisend, M. (2015) · Journal of Advertising

Marketing and Advertising StrategiesConsumer Behavior and Marketing Influence

Cited by 308

Two-sided advertising: A meta-analysis

Eisend, M. (2006) · International Journal of Research in Marketing

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 305

Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents

Pick, D., & Eisend, M. (2014) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyConsumer Market Behavior and Pricing

Cited by 173

The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes

Eisend, M., & Tarrahi, F. (2016) · Journal of Advertising

Marketing and Advertising StrategiesAdvertising and Communication Studies

Cited by 140

Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits

Hartmann, P., Apaolaza, V., & Eisend, M. (2016) · Journal of Advertising

Environmental Sustainability in BusinessNostalgia and Consumer Behavior

Cited by 57

Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture

Pick, D., & Eisend, M. (2016) · Journal of International Marketing

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 54