Goulding, Christina

Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research

Goulding, C. (2005) · European Journal of Marketing

Qualitative Research Methods and ApplicationsConsumer Behavior and Market Dynamics

Cited by 944

Consumer research, interpretive paradigms and methodological ambiguities

Goulding, C. (1999) · European Journal of Marketing

Qualitative Research Methods and ApplicationsConsumer Behavior and Market Dynamics

Cited by 271

Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities

Goulding, C., Shankar, A., & Elliott, R. (2002) · Consumption Markets & Culture

Music History and CultureConsumer Behavior in Brand Consumption and Identification

Cited by 267

Grounded Theory: a magical formula or a potential nightmare

Goulding, C. (2001) · The Marketing Review

Qualitative Research Methods and ApplicationsBusiness Strategies and Management Research

Cited by 106

Immersion, Emergence and Reflexivity: Grounded Theory and Aesthetic Consumption

Goulding, C., & Saren, M. (2010) · International Journal of Culture, Tourism and Hospitality Research

Qualitative Research Methods and ApplicationsConsumer Behavior and Market Dynamics

Cited by 24