The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Immersion, emergence and reflexivity: grounded theory and aesthetic consumption
Abstract
Purpose The purpose of this paper is to suggest grounded theory as a potential methodology within the field of arts marketing and the creative industries in general, particularly if the research aims to gain insights into consumer experiences. Design/methodology/approach Grounded theory is a general, qualitative methodology that is concerned with social processes and interactions. The paper looks at the fundamental processes that grounded theory must follow and provides an example of applying grounded theory in the context of researching the Goths, an aesthetic subculture. Research limitations/implications The paper suggests that within the creative industries there is scope for the wider application of inductive, theory‐building methodologies that aim to provide deeper understanding of behavior. Originality/value The value of the paper lies in detailing a systematic methodology that scholars may apply across the spectrum of creative and cultural marketing from music festivals to museums.
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The study engaged in an iterative part-to-whole process of constant comparison between data collection, analysis, and development of theoretical concepts.
“We engaged in an iterative part-to-whole process of constant comparison between data collection, analysis, and development of theoretical concepts (Goulding and Saren 2010; Thompson 1997).”
From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Goulding and Saren 2010
Citations
Cites
The Discovery of Grounded Theory; Strategies for Qualitative Research
Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968) · Nursing Research · doi:10.1097/00006199-196807000-00014 · Cited by 39,449
From the Editors: What Grounded Theory is Not
Suddaby, R. (2006) · Academy of Management Journal · doi:10.5465/amj.2006.22083020 · Cited by 2,859 · cited 3×
“Suddaby (2006) goes on to suggest means of overcoming this; namely by making clear the means of data collection and analysis.”
BackgroundInfluentialMethodological issues in grounded theory
Cutcliffe, J. R. (2000) · Journal of Advanced Nursing · doi:10.1046/j.1365-2648.2000.01430.x · Cited by 642 · cited 1×
“With origins in symbolic interactionism the researcher attempts to determine what symbolic meanings, artefacts, words and gestures have for people as they interact with one another and how individuals construct their notions of social reality through these symbolic meanings (Cutcliffe, 2000).”
BackgroundJoy, A., & Sherry, Jr. (2003) · Journal of Consumer Research · doi:10.1086/376802 · Cited by 604
Enhancing the Rigor of Grounded Theory: Incorporating Reflexivity and Relationality
Hall, W. A., & Callery, P. (2001) · Qualitative Health Research · doi:10.1177/104973201129119082 · Cited by 430
Glaser, B. G. (1999) · Qualitative Health Research · doi:10.1177/104973299129122199 · Cited by 397 · cited 1×
“These may be viewed as ‘theory bits’ (Glaser, 1999), and may be a concept or hypotheses arising from the theory.”
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Flagged first, then by citations
Research works printed but not linked: 32
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Cited by
Sorted by citations
Cruz, A. G. B., Seo, Y., & Scaraboto, D. (2024) · Journal of Consumer Research · doi:10.1093/jcr/ucad022 · Cited by 77
“We engaged in an iterative part-to-whole process of constant comparison between data collection, analysis, and development of theoretical concepts (Goulding and Saren 2010; Thompson 1997).”
Method
Metadata
- Authors
- Goulding, C., & Saren, M.
- Affiliations
- University of Wolverhampton (GB)
- University of Leicester (GB)
- ORCID
- Saren, Michael
- Venue
- International Journal of Culture, Tourism and Hospitality Research
- Publisher
- Emerald
- Published
- 2010-03-30
- Volume
- 4
- Issue
- 1
- Pages
- 70-82
- ISSN
- 1750-6182 (ISSN-L)
- OpenAlex
- W1980756340
- Cited by
- 24
- References
- 6
- Citations by year
- 2025: 2 · 2024: 1 · 2023: 2 · 2022: 1 · 2020: 2 · 2018: 2 · 2017: 3 · 2016: 1 · 2015: 2 · 2014: 4 · 2012: 2
- FWCI
- 6.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Culture Tourism and Hospitality Research (publishedVersion)
- Topics
- Social Sciences › Education › Qualitative Research Methods and Applications
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- grounded theory, art marketing, creative industries, aesthetic consumption, customer experience, Goths, cultural marketing, music festivals, museums, reflexivity, immersion, emergence
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