Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities
Abstract
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community".
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A clubber's 'hipness' is defined by a specialist insider knowledge of labels and genres, wearing the right clothes and attending clubs perceived and constructed as authentic.
“A clubber's ''hipness'' is defined, instead, by a specialist insider knowledge of labels and genres, wearing the right clothes and attending clubs perceived and constructed as authentic (see also Goulding et al. 2002).”
From Bourdieu and the Sociology of Music Consumption: A Critical Assessment of Recent Developments (2013) · cites this paper as Goulding et al. 2002
Cites
The Discovery of Grounded Theory: Strategies for Qualitative Research
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Thompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142 · see citing works
Gabriel, Y., & Lang, T. (2006) · doi:10.4135/9781446213049 · Cited by 695 · see citing works
(2003) · doi:10.4324/9780203449813 · Cited by 116 · see citing works
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Goulding, C. (2005) · European Journal of Marketing · doi:10.1108/03090560510581782 · Cited by 944 · see citing works
Self-citationBourdieu and the Sociology of Music Consumption: A Critical Assessment of Recent Developments
Prior, N. (2013) · Sociology Compass · doi:10.1111/soc4.12020 · Cited by 78 · see citing works
Exploring Consumptive Moments of Value‐Creating Practice in Online Community
Hartmann, B. J., Wiertz, C., & Arnould, E. J. (2015) · Psychology & Marketing · doi:10.1002/mar.20782 · Cited by 77 · see citing works
- Authors
- Goulding, C., Shankar, A., & Elliott, R.
- Affiliations
- University of Wolverhampton (GB)
- Venue
- Consumption Markets & Culture
- Publisher
- Informa UK Limited
- Published
- 2002-12
- Volume
- 5
- Issue
- 4
- Pages
- 261-284
- ISSN
- 1025-3866 (ISSN-L)
- 1477-223X
- OpenAlex
- W2022962829
- Cited by
- 267
- References
- 5
- Citations by year
- 2026: 5 · 2025: 5 · 2024: 11 · 2023: 8 · 2022: 9 · 2021: 10 · 2020: 12 · 2019: 20 · 2018: 14 · 2017: 9 · 2016: 19 · 2015: 22 · 2014: 15 · 2013: 20 · 2012: 13
- FWCI
- 74.18
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Consumption Markets & Culture (publishedVersion)
- Bristol Research (University of Bristol) (publishedVersion)
- Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton) (submittedVersion)
- Topics
- Social Sciences › Arts and Humanities › Music › Music History and Culture
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Urban Studies › Night-time city culture
- Keywords
- rave culture, dance clubs, identity fragmentation, new communities, postmodern consumption, hedonism, escape, customer experience, popular music, nightlife
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