Bagozzi, Richard P.

On the Evaluation of Structural Equation Models

Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 26,163

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989) · Management Science

Technology Adoption and User BehaviourInformation Systems Theories and Implementation

Cited by 25,709

Assessing construct validity in organizational research

Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991) · Administrative Science Quarterly

Psychometric Methodologies and TestingBusiness Strategies and Management Research

Cited by 6,621

Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992) · Journal of Applied Social Psychology

Technology Adoption and User BehaviourUsability and User Interface Design

Cited by 6,231

Specification, evaluation, and interpretation of structural equation models

Bagozzi, R. P., & Yi, Y. (2012) · Journal of the Academy of Marketing Science

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 3,735

The Role of Emotions in Marketing

Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence

Cited by 3,349

Representing and Testing Organizational Theories: A Holistic Construal

Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly

Business Strategies and Management ResearchPsychometric Methodologies and Testing

Cited by 2,064

An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors

Dabholkar, P. A., & Bagozzi, R. P. (2002) · Journal of the Academy of Marketing Science

Technology Adoption and User BehaviourCustomer Service Quality and Loyalty

Cited by 1,898

Marketing as Exchange

Bagozzi, R. P. (1975) · Journal of Marketing

Marketing and Advertising StrategiesCustomer Service Quality and Loyalty

Cited by 1,648

A General Approach for Representing Constructs in Organizational Research

Bagozzi, R. P., & Edwards, J. R. (1998) · Organizational Research Methods

Psychometric Methodologies and TestingCognitive and psychological constructs research

Cited by 1,217

Attitudes, intentions, and behavior: A test of some key hypotheses

Bagozzi, R. P. (1981) · Journal of Personality and Social Psychology

Behavioral Health and InterventionsSocial and Intergroup Psychology

Cited by 936

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment

Bagozzi, R. P. (1981) · Journal of Marketing Research

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 778

Reflections on Relationship Marketing in Consumer Markets

Bagozzi, R. P. (1995) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyMarketing and Advertising Strategies

Cited by 557

The Role of Culture and Gender in the Relationship between Positive and Negative Affect

Bagozzi, R. P., Wong, N., & Yi, Y. (1999) · Cognition & Emotion

Cultural Differences and ValuesPsychological Well-being and Life Satisfaction

Cited by 481

An investigation into the role of intentions as mediators of the attitude-behavior relationship

Bagozzi, R. P., Baumgartner, J., & Yi, Y. (1989) · Journal of Economic Psychology

Behavioral Health and InterventionsDecision-Making and Behavioral Economics

Cited by 418

Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste

Romani, S., Grappi, S., Bagozzi, R. P., & Barone, A. M. (2018) · Appetite

Food Waste Reduction and SustainabilityAgriculture Sustainability and Environmental Impact

Cited by 276

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

Pozharliev, R., Verbeke, W. J. M. I., Van Strien, J. W., & Bagozzi, R. P. (2015) · Journal of Marketing Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence

Cited by 218

Issues in the Application of Covariance Structure Analysis: A Further Comment

Bagozzi, R. P. (1983) · Journal of Consumer Research

Psychometric Methodologies and TestingStatistical Methods and Applications

Cited by 146

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Bagozzi, R. P., & Silk, A. J. (1983) · Marketing Science

Memory Processes and InfluencesMarketing and Advertising Strategies

Cited by 110

Multitrait–multimethod matrices in consumer research: Critique and new developments

Bagozzi, R. P., & Yi, Y. (1993) · Journal of Consumer Psychology

Psychometric Methodologies and TestingCognitive and psychological constructs research

Cited by 61