Marketing as Exchange

Customer Satisfaction and Word of Mouth

Anderson, E. W. (1998) · Journal of Service Research · doi:10.1177/109467059800100102 · Cited by 2,110 · see citing works

Residents' perceptions on tourism impacts

Ap, J. (1992) · Annals of Tourism Research · doi:10.1016/0160-7383(92)90060-3 · Cited by 1,715 · see citing works

Contextualization and value-in-context: How context frames exchange

Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161 · see citing works

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Echeverri, P., & Skålén, P. (2011) · Marketing Theory · doi:10.1177/1470593111408181 · Cited by 895 · see citing works

Adopting a service logic for marketing

Grönroos, C. (2006) · Marketing Theory · doi:10.1177/1470593106066794 · Cited by 897 · see citing works

Resource-based theory in marketing

Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882 · see citing works

Network competence

Ritter, T., & Gemünden, H. G. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(01)00259-4 · Cited by 777 · see citing works

Consumer Privacy: Balancing Economic and Justice Considerations

Culnan, M. J., & Bies, R. J. (2003) · Journal of Social Issues · doi:10.1111/1540-4560.00067 · Cited by 779 · see citing works

Trust, Opportunism and Governance: A Process and Control Model

Nooteboom, B. (1996) · Organization Studies · doi:10.1177/017084069601700605 · Cited by 753 · see citing works

Social Exchange Theory and Research on Business-to-Business Relational Exchange

Lambe, C. J., Wittmann, C. M., & Spekman, R. E. (2001) · Journal of Business-to-Business Marketing · doi:10.1300/j033v08n03_01 · Cited by 722 · see citing works

Capturing value creation in business relationships: A customer perspective

Ulaga, W. (2003) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.06.008 · Cited by 666 · see citing works

Understanding social media effects across seller, retailer, and consumer interactions

Rapp, A. A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0326-9 · Cited by 652 · see citing works

An expanded servicescape perspective

Rosenbaum, M. S., & Massiah, C. (2011) · Journal of Service Management · doi:10.1108/09564231111155088 · Cited by 601 · see citing works

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Murray, K. B., & Vogel, C. M. (1997) · Journal of Business Research · doi:10.1016/s0148-2963(96)00061-6 · Cited by 551 · see citing works

A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2017.05.004 · Cited by 554 · see citing works

Social impacts of the Sydney Olympics

Waitt, G. (2003) · Annals of Tourism Research · doi:10.1016/s0160-7383(02)00050-6 · Cited by 542 · see citing works

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption

Humphreys, A., & Grayson, K. A. (2008) · Sociology Compass · doi:10.1111/j.1751-9020.2008.00112.x · Cited by 431 · see citing works

Frontiers of the marketing paradigm in the third millennium

Achrol, R. S., & Kotler, P. (2011) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0255-4 · Cited by 431 · see citing works

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Grönroos, C. (1991) · Management Decision · doi:10.1108/00251749110139106 · Cited by 408 · see citing works

Value propositions as communication practice: Taking a wider view

Ballantyne, D., Frow, P., Varey, R. J., & Payne, A. (2010) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.06.032 · Cited by 402 · see citing works

Guilt and giving: A process model of empathy and efficacy

Basil, M. D., Ridgway, N. M., & Basil, M. D. (2007) · Psychology and Marketing · doi:10.1002/mar.20200 · Cited by 378 · see citing works

Internal marketing: Concepts, measurement and application

Foreman, S. K., & Money, A. H. (1995) · Journal of Marketing Management · doi:10.1080/0267257x.1995.9964388 · Cited by 382 · see citing works

Guilt appeals: Persuasion knowledge and charitable giving

Hibbert, S. A., Smith, A., Davies, A., & Ireland, F. (2007) · Psychology and Marketing · doi:10.1002/mar.20181 · Cited by 371 · see citing works

Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing

Fırat, A. F., & Dholakia, N. (2006) · Marketing Theory · doi:10.1177/1470593106063981 · Cited by 347 · see citing works

The Networking Company

Ritter, T. (1999) · Industrial Marketing Management · doi:10.1016/s0019-8501(99)00075-9 · Cited by 328 · see citing works

‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets

Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011) · Industrial Marketing Management · doi:10.1016/j.indmarman.2011.11.011 · Cited by 327 · see citing works

The outcome set of relationship marketing in consumer markets

Gruen, T. W. (1995) · International Business Review · doi:10.1016/0969-5931(95)00026-7 · Cited by 324 · see citing works

A history of schools of marketing thought

Shaw, E. H., & Jones, D. G. B. (2005) · Marketing Theory · doi:10.1177/1470593105054898 · Cited by 322 · see citing works

On defining marketing: finding a new roadmap for marketing

Grönroos, C. (2006) · Marketing Theory · doi:10.1177/1470593106069930 · Cited by 306 · see citing works

Relationship Value in Business Markets: The Construct and Its Dimensions

Ulaga, W., & Eggert, A. (2005) · Journal of Business-to-Business Marketing · doi:10.1300/j033v12n01_04 · Cited by 303 · see citing works

Understanding contemporary marketing: Development of a classification scheme

Coviello, N. E., Brodie, R. J., & Munro, H. J. (1997) · Journal of Marketing Management · doi:10.1080/0267257x.1997.9964490 · Cited by 293 · see citing works

Normative Perspectives for Ethical and Socially Responsible Marketing

Laczniak, G. R., & Murphy, P. E. (2006) · Journal of Macromarketing · doi:10.1177/0276146706290924 · Cited by 292 · see citing works

Commercial and interpersonal relationships; Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce

Iacobucci, D., & Ostrom, A. (1996) · International Journal of Research in Marketing · doi:10.1016/0167-8116(95)00034-8 · Cited by 285 · see citing works

The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry

Chen, P.-T., & Hu, H.-H. (2010) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2009.09.006 · Cited by 269 · see citing works

Fairness and Discounts: The Subjective Value of a Bargain

Darke, P. R., & Dahl, D. W. (2003) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1303_13 · Cited by 271 · see citing works

Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

Eisingerich, A. B., Rubera, G., Seifert, M., & Bhardwaj, G. (2010) · Journal of Service Research · doi:10.1177/1094670510389164 · Cited by 267 · see citing works

How do consumers co-create their experiences? An exploration in the heritage sector

Minkiewicz, J., Evans, J., & Brïdson, K. (2013) · Journal of Marketing Management · doi:10.1080/0267257x.2013.800899 · Cited by 262 · see citing works

PROCEEDINGS OF A SYMPOSIUM

Bleidt, B. A. (1989) · Journal of Pharmaceutical Marketing & Management · doi:10.3109/j058v03n03_02 · Cited by 260 · see citing works

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

MacInnis, D. J., & Folkes, V. S. (2009) · Journal of Consumer Research · doi:10.1086/644610 · Cited by 256 · see citing works

Stakeholder marketing: theoretical foundations and required capabilities

Hillebrand, B., Driessen, P. H., & Koll, O. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0424-y · Cited by 257 · see citing works

Stakeholder marketing: a definition and conceptual framework

Hult, G. T. M., Mena, J. A., Ferrell, O. C., & Ferrell, L. K. (2011) · AMS Review · doi:10.1007/s13162-011-0002-5 · Cited by 255 · see citing works

The Effect of Service Evaluations on Behavioral Intentions and Quality of Life

Dagger, T. S., & Sweeney, J. (2006) · Journal of Service Research · doi:10.1177/1094670506289528 · Cited by 251 · see citing works

Disclosure Intention of Location-Related Information in Location-Based Social Network Services

Zhao, L., Lu, Y., & Gupta, S. (2012) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415160403 · Cited by 244 · see citing works

Just doing it: A visual ethnographic study of spectacular consumption behavior at Nike Town

Peñaloza, L. (1998) · Consumption Markets & Culture · doi:10.1080/10253866.1998.9670322 · Cited by 234 · see citing works

Marketing for Higher Education: A Relationship Marketing Approach

Helgesen, Ø. (2008) · Journal of Marketing for HIGHER EDUCATION · doi:10.1080/08841240802100188 · Cited by 227 · see citing works

Altruism as a motivation to volunteer

Unger, L. S. (1991) · Journal of Economic Psychology · doi:10.1016/0167-4870(91)90044-t · Cited by 219 · see citing works

Impact of brand experience on loyalty

Ong, C. H., Lee, H. W., & Ramayah, T. (2018) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2018.1445055 · Cited by 248 · see citing works

Marketing: a critical realist approach

Easton, G. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00145-4 · Cited by 213 · see citing works

An Exploration of Networks in Value Cocreation: A Service-Ecosystems View

Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2012) · Review of marketing research · doi:10.1108/s1548-6435(2012)0000009006 · Cited by 213 · see citing works

Creating value in business relationships: The role of sales

Haas, A., Snehota, I., & Corsaro, D. (2011) · Industrial Marketing Management · doi:10.1016/j.indmarman.2011.11.004 · Cited by 212 · see citing works

Value co-creation in a sharing economy: The end of price wars?

Zhang, T. C., Jahromi, M. F., & Kizildag, M. (2017) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2017.11.010 · Cited by 210 · see citing works

Beyond boundary spanning: Managing external dependence in product development teams

Ancona, D. G., & Caldwell, D. (1990) · The Journal of High Technology Management Research · doi:10.1016/1047-8310(90)90001-k · Cited by 197 · see citing works

A Public Management Road Less Travelled: Clients as Co‐producers of Public Services

Alford, J. (1998) · Australian Journal of Public Administration · doi:10.1111/j.1467-8500.1998.tb01568.x · Cited by 201 · see citing works

Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?

Žabkar, V., & Hosta, M. (2012) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2012.01134.x · Cited by 192 · see citing works

Social media and value co-creation in multi-stakeholder systems: A resource integration approach

Singaraju, S., Nguyen, Q. A., Niininen, O., et al. (2016) · Industrial Marketing Management · doi:10.1016/j.indmarman.2015.12.009 · Cited by 177 · see citing works

Towards a service-dominant place marketing logic

Warnaby, G. (2009) · Marketing Theory · doi:10.1177/1470593109346898 · Cited by 172 · see citing works

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities

Bruhn, M., Schnebelen, S., & Schäfer, D. B. (2013) · Industrial Marketing Management · doi:10.1016/j.indmarman.2013.08.008 · Cited by 169 · see citing works

Effect of servicescape on customer behavioral intentions: Moderating roles of service climate and employee engagement

Chang, K. (2016) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2015.12.003 · Cited by 164 · see citing works

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Coviello, N. E., & Brodie, R. J. (2001) · Journal of Business and Industrial Marketing · doi:10.1108/08858620110400223 · Cited by 162 · see citing works

An alternative view of relationship marketing: a framework for ethical analysis

Takala, T., & Uusitalo, O. (1996) · European Journal of Marketing · doi:10.1108/03090569610106644 · Cited by 160 · see citing works

Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting

Milanova, V., & Maas, P. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2017.02.002 · Cited by 159 · see citing works

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Reid, D. A., & Plank, R. E. (2000) · Journal of Business-to-Business Marketing · doi:10.1300/j033v07n02_02 · Cited by 151 · see citing works

The Human Side of Economic Organization

Griesinger, D. W. (1990) · Academy of Management Review · doi:10.5465/amr.1990.4309079 · Cited by 162 · see citing works

Examining temporary disposition and acquisition in peer-to-peer renting

Philip, H. E., Ozanne, L. K., & Ballantine, P. W. (2015) · Journal of Marketing Management · doi:10.1080/0267257x.2015.1013490 · Cited by 148 · see citing works

Using an interdisciplinary approach to identify factors that affect cliniciansʼ compliance with evidence-based guidelines

Gurses, A. P., Marsteller, J. A., Ozok, A. A., Xiao, Y., Owens, S., & Pronovost, P. J. (2010) · Critical Care Medicine · doi:10.1097/ccm.0b013e3181e69e02 · Cited by 145 · see citing works

Extending actor participation in value creation: an institutional view

Wieland, H., Koskela-Huotari, K., & Vargo, S. L. (2015) · Journal of Strategic Marketing · doi:10.1080/0965254x.2015.1095225 · Cited by 146 · see citing works

Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

Sridharan, S., & Viswanathan, M. (2008) · Journal of Consumer Marketing · doi:10.1108/07363760810915671 · Cited by 145 · see citing works

The Impact of Relational Variables on Export Performance: An Empirical Investigation in Australia and the UK

Styles, C. W., & Ambler, T. (2000) · Australian Journal of Management · doi:10.1177/031289620002500302 · Cited by 136 · see citing works

The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

Lee, J. J., Capella, M. L., Taylor, C. R., Luo, M., & Gabler, C. B. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2014.04.023 · Cited by 142 · see citing works

Marketing Theory Matters

Burton, D. (2005) · British Journal of Management · doi:10.1111/j.1467-8551.2005.00432.x · Cited by 138 · see citing works

The role of communication in business relationships and networks

Olkkonen, R., Tikkanen, H., & Alajoutsijärvi, K. J. (2000) · Management Decision · doi:10.1108/eum0000000005365 · Cited by 137 · see citing works

ORGANIZATIONAL RECRUITING AS MARKETING MANAGEMENT: AN INTERDISCIPLINARY STUDY OF ENGINEERING GRADUATES

Maurer, S. D., Howe, V., & Lee, T. (1992) · Personnel Psychology · doi:10.1111/j.1744-6570.1992.tb00969.x · Cited by 135 · see citing works

Adapting Mccarthy’s Four P’s for the Twenty-First Century

Yudelson, J. (1999) · Journal of Marketing Education · doi:10.1177/0273475399211008 · Cited by 135 · see citing works

Grundlagen des Marktprozesses

Plinke, W. (2000) · Springer eBooks · doi:10.1007/978-3-642-57165-7_1 · Cited by 133 · see citing works

Role theory, role management and service performance

Broderick, A. J. (1998) · Journal of Services Marketing · doi:10.1108/08876049810235379 · Cited by 126 · see citing works

Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

Hill, R. P., & STEPHENS, D. L. (1997) · Journal of Macromarketing · doi:10.1177/027614679701700204 · Cited by 126 · see citing works

Service relationships and the customer disengagement – engagement conundrum

Bowden, J., Gabbott, M., & Naumann, K. (2014) · Journal of Marketing Management · doi:10.1080/0267257x.2014.983143 · Cited by 126 · see citing works

Enhancing firm performance through internal market orientation and employee organizational commitment

Yu, Q., Yen, D. A.-W., Barnes, B. R., et al. (2017) · The International Journal of Human Resource Management · doi:10.1080/09585192.2017.1380059 · Cited by 123 · see citing works

The coexistence of transaction and relational marketing: Insights from the Chinese business context

Styles, C. W., & Ambler, T. (2003) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.06.004 · Cited by 119 · see citing works

Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes

Parry, G., Bustinza, Ó. F., & Vendrell-Herrero, F. (2011) · International Journal of Production Economics · doi:10.1016/j.ijpe.2011.08.006 · Cited by 116 · see citing works

Toward An Encompassing Theory of Business Marketing Relationships (BMRS) and Interpersonal Commercial Relationships (ICRS): An Empirical Generalization

Iacobucci, D., & Hibbard, J. D. (1999) · Journal of Interactive Marketing · doi:10.1002/(sici)1520-6653(199922)13:3 · Cited by 139 · see citing works

Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths

Ndubisi, N. O. (2004) · Cross Cultural Management An International Journal · doi:10.1108/13527600410797855 · Cited by 111 · see citing works

A Framework for Conceptual Contributions in MarketingPreprint

MacInnis, D. J. (2011) · SSRN Electronic Journal · doi:10.2139/ssrn.1845968 · Cited by 110 · see citing works

THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS

Davies, G. (1992) · International Journal of Retail & Distribution Management · doi:10.1108/09590559210009312 · Cited by 109 · see citing works

An Integrative Framework of Value

Ng, I. C. L., & Smith, L. (2012) · Review of marketing research · doi:10.1108/s1548-6435(2012)0000009011 · Cited by 114 · see citing works

A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification

Lam, S. K., Ahearne, M., & Schillewaert, N. (2011) · Journal of International Business Studies · doi:10.1057/jibs.2011.54 · Cited by 113 · see citing works

The pursuit of self-interest: Self-interest bias in attitude judgment and persuasion.

Darke, P. R., & Chaiken, S. (2005) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.89.6.864 · Cited by 106 · see citing works

Critical theory and consumer marketing

Alvesson, M. G. (1994) · Scandinavian Journal of Management · doi:10.1016/0956-5221(94)90005-1 · Cited by 107 · see citing works

A benefit segmentation of the major donor market

Cermak, D. S. P., File, K. M., & Prince, R. A. (1994) · Journal of Business Research · doi:10.1016/0148-2963(94)90016-7 · Cited by 104 · see citing works

Acceptance of innovations: The customer is the key!

Dunphy, S., & Herbig, P. A. (1995) · The Journal of High Technology Management Research · doi:10.1016/1047-8310(95)90014-4 · Cited by 104 · see citing works

Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate

Johnson, J. W., & Grimm, P. E. (2010) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2010.06.018 · Cited by 105 · see citing works

Confirmatory composite analysis using partial least squares: setting the record straight

Schuberth, F. (2020) · Review of Managerial Science · doi:10.1007/s11846-020-00405-0 · Cited by 116 · see citing works

Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships

Guo, L., Gruen, T. W., & Tang, C. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0462-5 · Cited by 101 · see citing works

Effects of compensation for service recovery: From the equity theory perspective

Kwon, S., & Jang, S. S. (2012) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2012.03.002 · Cited by 97 · see citing works

Theme restaurants’ servicescape in developing quality of life: The moderating effect of perceived authenticity

Meng, B., & Choi, K. (2017) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2017.06.011 · Cited by 97 · see citing works

Interaction episodes as engines of relationship change

Schurr, P. H., Hedaa, L., & Geersbro, J. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2007.09.006 · Cited by 97 · see citing works

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Barone, M. J., & Roy, T. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.2.121 · Cited by 94 · see citing works

The effects of soft and hard service attributes on loyalty: the mediating role of trust

Auh, S. (2005) · Journal of Services Marketing · doi:10.1108/08876040510591394 · Cited by 96 · see citing works

Role Theory and the Management of Service Encounters

Broderick, A. J. (1999) · Service Industries Journal · doi:10.1080/02642069900000022 · Cited by 93 · see citing works

Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice

Rylander, D., Strutton, D. R., & Pelton, L. E. (1997) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.1997.11501765 · Cited by 92 · see citing works

Halal Food Logistics: The Challenges among Food & Beverages Small and Medium Sizes Manufacturers

Mahidin, N., & Saifudin, A. M. (2017) · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · Cited by 15 · see citing works

Determinant factors towards the adoption of halal logistics services among Malaysian halal Small Medium Enterprises (SMES)

Husny, Z. J., Hussein, M., & Tan, M. (2016) · Research Journal of Applied Sciences · Cited by 1 · see citing works

Development of Industrial Catering and Its Influence on Changing Climate Conditions

Николаевна, Г. С., Berezyuk, V., Павловна, С. В., et al. (2021) · Journal of Environmental Management and Tourism · doi:10.14505//jemt.v12.5(53).04

Impact of halal supplier service quality and staff readiness to adopt halal technology on halal logistics performance: a study of Indonesian halal meat supply chain

Masudin, I., Jie, F., & Widayat, N. A. (2020) · International Journal of Agile Systems and Management · doi:10.1504/ijasm.2020.109258 · Cited by 26 · see citing works

Impact of halal supplier service quality and staff readiness to adopt halal technology on halal logistics performance: a study of Indonesian halal meat supply chain

Widayat, W., Masudin, I., & Jie, F. (2020) · International Journal of Agile Systems and Management · doi:10.1504/ijasm.2020.10031513 · Cited by 6 · see citing works