Kozinets, Robert V.

Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption : Figure 1

Kozinets, R. V. (2001) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationLiterature, Culture, and Aesthetics

Cited by 1,051

Adversaries of Consumption: Consumer Movements, Activism, and Ideology

Kozinets, R. V., & Handelman, J. M. (2004) · Journal of Consumer Research

Consumer behavior in food and healthConsumer Behavior in Brand Consumption and Identification

Cited by 1,033

Netnography

Kozinets, R. V. (2015) · The International Encyclopedia of Digital Communication and Society

Focus Groups and Qualitative MethodsQualitative Research Methods and Ethics

Cited by 635

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Perren, R., & Kozinets, R. V. (2018) · Journal of Marketing

Sharing Economy and PlatformsDigital Platforms and Economics

Cited by 396

Ludic Agency and Retail Spectacle

Kozinets, R. V., Sherry, Jr., Storm, D., Duhachek, A., Nuttavuthisit, K., & DeBerry‐Spence, B. (2004) · Journal of Consumer Research

Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification

Cited by 360

Netnography and design thinking: development and illustration in the vegan food industry

Ashman, R., Patterson, A., & Kozinets, R. V. (2021) · European Journal of Marketing

Digital Marketing and Social MediaDesign Education and Practice

Cited by 44