Cited by 399Sharing Economy and PlatformsDigital Platforms and EconomicsDigital Economy and Work Transformation

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Open access
Perren, Rebeca, Kozinets, Robert V.·2018·Journal of Marketing

Abstract

Lateral exchange markets (LEMs) are sites of technologically intermediated exchange between actors occupying equivalent network positions. To develop an enriched understanding of these markets, the authors develop a more broad-based and differentiated understanding of peer-to-peer, sharing, and access-based markets. They focus on two key axes: the extent of (1) consociality and (2) platform intermediation. Drawing on these attributes, the authors theoretically deduce four ideal types—Forums, Enablers, Matchmakers, and Hubs. Each type provides value in a different way: Forums connect actors, Enablers equip actors, Matchmakers pair actors, and Hubs centralize exchange. Twenty organizational cases reveal insights into the failure, adaptation, and success of LEMs. Lateral exchange markets shift responsibility for personal and exchange security to relevant personal actors, to institutions, or to the governing algorithms of technology platforms. Extending the general proposition that sociality increasingly infuses market logics, the findings suggest a new frontier in which social resources and software platform algorithms interact as operand resources whose negative consequences (e.g., opportunism) require careful management through assurances and institutional arrangements matched to the type of LEM operation.

Integrity signals

Registry

Crossref · 10.1509/jm.14.0250

Cites

52 of 52 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

5 of 28 cited sources checked · 4 supported · 0 flagged · accuracy not yet measured

  • Interpretationreasoning

    Bardhi and Eckhardt's conclusions about Zipcar should not be applied generally to all types of access-based consumption or all varieties of LEMs, but only to Hubs.

    “Our findings demonstrate how Bardhi and Eckhardt's (2012) important conclusions about Zipcar should not be applied generally to all types of “accessbased consumption” or to all varieties of LEMs, but only to Hubs.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites Bardhi and Eckhardt's (2012) source
  • Interpretationown data

    The quadripartite typology reveals limitations in prior research that generalized findings from just one LEM type, such as access-based consumption or collaborative consumption, to all types.

    “First, our quadripartite typology reveals limitations in prior research that generalized findings from just one LEM type, such as access-based consumption (Bardhi and Eckahrdt 2012) or collaborative consumption (Benoit et al. 2017), to all types.”
    Quote in the paperSubstantial claim1 of 2 sources checked
    • cites Bardhi and Eckahrdt 2012

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Benoit et al. 2017 source
  • Findingreasoning

    Crossing extent of platform intermediation with extent of consociality yields four distinct market configurations for lateral exchange: Forums, Enablers, Matchmakers, and Hubs.

    “Crossing extent of platform intermediation with extent of consociality yields four distinct market configurations for lateral exchange: Forums, Enablers, Matchmakers, and Hubs.”
    Quote in the paperSubstantial claim
  • Findingown data

    The form of the LEM has the effect, intended or not, of variously constricting or facilitating consociality between network actors.

    “Second, the form of the LEM has the effect-intended or not-of variously constricting or facilitating consociality between network actors.”
    Quote in the paperNot a substantial claim
  • Findingreasoning

    Forums lower the search costs that actors incur when trying to find each other in a broad and disorganized market.

    “This example shows that forums lower the search costs that actors incur when trying to find each other in a broad and disorganized market.”
    Quote in the paperSubstantial claim
  • May combine two claims. 50
  • Classified as probably not a substantial claim. 48
  • The quote only partly states this claim. 1
  • May combine two claims.

    Premisecitation

    Prior studies of peer-to-peer markets have focused only on particular manifestations such as access-based consumption or collaborative consumption, leaving little knowledge about the breadth and diversity of the general phenomenon or how generalizable conclusions from one type of consumption are to other types.

    “Because only particular manifestations of these markets, such as those involving access-based consumption or collaborative consumption, have been studied, we still know very little about the breadth and diversity of the general phenomenon or about how generalizable conclusions gained studying one type of consumption might apply to other types.”
    Quote in the paperSubstantial claim2 of 2 sources checked
    • cites Bardhi and Eckhardt (2012, p. 881) source
    • cites Benoit et al. (2017, 219) source

      Split into 2 atoms — 0 confirmed, 2 partially supported, 0 disputed, 0 misattributed, 0 unverifiable. Expand the claim to see per-atom verdicts.

      Experimental — accuracy not yet measured
  • May combine two claims.

    Interpretationreasoning

    Benoit et al.'s classification of Uber as a Matchmaker accords with the authors' typing of Uber as a Matchmaker, but the authors' findings contradict Benoit et al.'s generalization that the value for all platforms in all forms of collaborative consumption lies solely in matchmaking.

    “Their classification accords perfectly with our typing of Uber as a Matchmaker.”
    • Also stated in: § Revealing the Different Types of LEMs · plain
      “Our findings contradict their generalization.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites Benoit et al. 2017 source
  • May combine two claims.

    Findingreasoning

    After two years in business, thredUP as an Enabler had three major problems: the site needed additional monitoring because leaving quality and value assessments to sellers led to uneven offerings, trading entire boxes of used clothing was unwieldy, and the commission structure was unprofitable.

    “First, the site needed additional monitoring-leaving quality and value assessments in the hands of sellers led to a very uneven offering.”
    • Also stated in: § Enabler Cases · plain
      “Second, the requirement of trading entire boxes of used clothing was unwieldy.”
    • Also stated in: § Enabler Cases · plain
      “Finally, the commission structure was proving to be unprofitable.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingcitation

    Much of the controversy surrounding Craigslist comes from unintended side effects of its consocial affordances, which actors have used to promote services such as prostitution and which have been linked to 101 murders.

    “However, much of the controversy surrounding Craigslist comes from the unintended side effects of its consocial affordances, which actors have used to promote services such as prostitution and which have been linked to 101 murders (Dewey 2016).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Dewey 2016

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim. May combine two claims.

    Findingreasoning

    Matchmakers mediate the service flow between providers and beneficiary actors and are characterized by high platform intermediation and high consociality.

    “Matchmakers mediate the service flow between providers and beneficiary actors (actor ← LEM firm → actor) and are characterized by high platform intermediation as well as high levels of consociality.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingnone given

    Although LEMs provide opportunities for social behaviors, the enactment of those behaviors is optional and may not occur.

    “Whatever the format, it is noteworthy that although the LEM provides opportunities for social behaviors, the enactment of those behaviors is optional and may not occur.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Findingreasoning

    Forums are LEM configurations that facilitate the flow of services directly between actors, providing low platform intermediation and high consociality.

    “Forums are LEM configurations that facilitate the flow of services directly between actors (actor ↔ actor), providing low platform intermediation and high consociality.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Rules of conduct on Craigslist are mostly implicit, and interview informants related numerous uncertainties about the norms governing exchange, which is typical for the Forum configuration.

    “Rules of conduct are mostly implicit.”
    • Also stated in: § Forum Cases · plain
      “In recounting their exchange experiences on Craigslist, our interview informants related numerous uncertainties about the norms governing the exchange”
    • Also stated in: § Forum Cases · plain
      “However, this level of ambiguity is typical for the Forum configuration.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingcitation

    Kickstarter is a successful and influential crowdfunding platform for creative projects, funding over 100,000 projects with more than $2 billion pledged, and its decentralized system provides a template that standardizes project promotion and educates creators through a Creative Handbook.

    “This firm has been successful and influential, funding over 100,000 projects with more than $2 billion pledged (Kickstarter 2017).”
    • Also stated in: § Enabler Cases · plain
      “However, Kickstarter's platform provides a template for project creations that standardizes the creative project's promotion.”
    • Also stated in: § Enabler Cases · plain
      “Kickstarter offers a “Creative Handbook” as a guide to educate creators about the best practices to produce videos and create sponsor rewards as well as how to design, manage, and advertise their projects.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Kickstarter 2017

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Findingcitation

    Mitra and Gilbert's research suggests that skillful use of language is an important element on Kickstarter, with the use of socially charged phrases predicting significantly greater funding success.

    “Although Kickstarter may be low in copresence, Mitra and Gilbert's (2014) research suggests that skillful use of language is an important element, with the use of socially charged phrases predicting significantly greater funding success.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Mitra and Gilbert's (2014)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    The Forum LEM type is distinguished from other LEM types by having the most social user experience, wherein individual actors organize many aspects of their exchange.

    “The Forum LEM type is distinguished from the other types by having the most social user experience, wherein individual actors organize many aspects of their exchange.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingreasoning

    Craigslist is a well-known bulletin board site that typifies the Forum LEM configuration and has been plagued by safety and trust concerns.

    “Craigslist is a well-known bulletin board site that typifies the Forum LEM configuration.”
    • Also stated in: § Forum Cases · plain
      “Craigslist is one of the longest-running LEMs, but it has been plagued by safety and trust concerns.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingreasoning

    Enablers lower search costs as well as decision costs, such as resources expended evaluating terms and assessing expected performance.

    “Enablers such as Poshmark lower search costs as well as decision costs, such as resources expended evaluating terms and assessing expected performance.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingreasoning

    Enablers are configured to help individual actors provide services to other actors, with relatively low platform intermediation and low consociality.

    “Enablers are configured to help individual actors provide services to other actors (LEM firm → actor → actor).They have relatively low levels of platform intermediation (i.e., they minimize use of their technology platform to coordinate the transaction) and low levels of consociality.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingcitation

    Craigslist relies on high levels of consociality to mitigate trust concerns and encourages network actors to deal locally with people they can meet in person.

    “Craigslist relies on high levels of consociality to mitigate trust concerns and encourages network actors to “deal locally with folks you can meet in person-follow this one rule and avoid 99% of scam attempts””
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingreasoning

    Hubs act as the central point in the exchange, resulting in two discrete and bidirectional flows between platform provider and actors, combining high platform intermediation with low consociality.

    “Hubs act as the central point in the exchange, resulting in two discrete and bidirectional flows between platform provider and actors (actor ↔ LEM firm ↔ actor).Combining high platform intermediation with low consociality, this configuration hides the service flow between equivalent actors behind its own platform.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingreasoning

    Matchmakers combine technology and sociality in sophisticated ways, decrease search costs, simplify decisions, locate superior matches, and deploy platforms alongside institutional arrangements to intermediate exchanges.

    “Matchmakers combine technology and sociality in sophisticated ways.”
    • Also stated in: § Matchmaker Cases · plain
      “Their systems decrease search costs, simplify decisions, and locate matches that are superior to the ones actors could achieve on their own.”
    • Also stated in: § Matchmaker Cases · plain
      “In addition, Matchmaker LEMs deploy platforms alongside institutional arrangements to intermediate exchanges.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingnone given

    The Hub is characterized by a uniform service experience similar to a conventional marketplace, integrates resources from different actors, serves as a central place to enact exchanges, and provides assurances against risk such as creating a marketplace, lowering search costs, offering product guarantees, monitoring actors, and ensuring exchanges transpire as planned.

    “The Hub is characterized by a uniform service experience similar to that found in a conventional marketplace.”
    • Also stated in: § Hub Cases · plain
      “As with retail consignment, Hubs integrate resources from different actors and serve as a central place to enact exchanges.”
    • Also stated in: § Hub Cases · plain
      “Hubs provide network actors with many assurances against risk: they create a marketplace, lower search costs, offer product guarantees, monitor actors, and ensure that the exchange transpires as planned.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingcitation

    TaskRabbit has raised $38 million in venture financing, employs 60 people, is available in 24 markets, and is not yet profitable.

    “TaskRabbit has raised $38 million in venture financing, employs 60 people, is available in 24 markets, and “is not yet profitable” (Stangel 2017).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Stangel 2017

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Findingnone given

    Many existing companies are entering LEMs as complementary businesses.

    “In addition, many existing companies are entering LEMs as complementary businesses.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Findingnone given

    Lateral exchange markets are technologically intermediated exchanges between the members of a network of buyers and sellers, not limited to access-based, sharing-based exchange or amateur peer activities, and not characterized by a monadic approach to exchange.

    “Lateral exchange markets are not limited to the consumption of access-based, sharing-based exchange or the amateur-based activities of peers; nor are they characterized by a monadic approach to exchange.”
    • Also stated in: § Understanding LEMs · plain
      “These widespread and influential activities are technologically intermediated exchanges between the members of a network of buyers and sellers.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingcitation

    Shedding its Matchmaker form and adopting the form of an Enabler, Skillshare transitioned to an online-only platform and successfully delivered online and video courses, attracting 75,000 new students in its first year online and later reaching 3 million enrollments from over 180 countries.

    “Shedding its Matchmaker skin and adopting the form of an Enabler, Skillshare transitioned to an online-only platform and began successfully delivering online and video courses.”
    • Also stated in: § Matchmaker Cases · plain
      “In its first year online, the company attracted 75,000 new students, who provided $1.5 million in compensation to its online teachers (Griffith 2013).”
    • Also stated in: § Matchmaker Cases · plain
      “Three years later, the company had 40 full-time employees and boasted 3 million enrollments from over 180 countries (Noto 2016).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Griffith 2013

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Noto 2016

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Findingnone given

    Many companies assure actors that they will not be paired again with other actors to whom they have given a low rating.

    “Many companies assure actors that they will not be paired again with other actors to whom they have given a low rating.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingreasoning

    TaskRabbit exhibits high platform intermediation and deploys institutional assurances, yet pairs actors in a situation of copresence.

    “Although exhibiting a high degree of platform intermediation and deploying institutional assurances, Matchmakers such as TaskRabbit pair actors in a situation of copresence.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingcitation

    Uber's ostensibly legitimate heuristics allegedly cheated its drivers of millions of dollars through system programming that rounded fees to the nearest dollar in the company's favor.

    “For example, Uber's ostensibly legitimate heuristics allegedly cheated its drivers of millions of dollars through system programming that rounded fees to the nearest dollar in the company's favor (Newcomer 2017).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Newcomer 2017

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisereasoning

    Prior studies have been limited in scope and unable to compare different types of markets, so understanding of the underlying characteristics and relative effectiveness of different forms of peer-to-peer markets is very limited.

    “Third, because prior studies have been limited in scope, they have been unable to compare different types of markets.Thus, we have very limited understanding about the underlying characteristics and relative effectiveness of different forms of peer-to-peer markets.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationnone given

    Personal meetings for the purpose of exchange entail heightened personal risk.

    “However, personal meetings for the purpose of exchange entail heightened personal risk.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    As intermediaries, LEM firms offer two potential benefits: they create the market and lower transaction costs.

    “As intermediaries, LEM firms offer two potential benefits: they create the market and lower transaction costs.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductown data

    During multiple rounds over six years, the authors returned to field sites to investigate, gather additional details, seek nuance, and find disconfirming evidence.

    “During the multiple rounds of combined ethnographic data collection and analysis over the six years of the project, we returned to our field sites to investigate, gather additional details, seek nuance, and find disconfirming evidence.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationcitation

    Each LEM type represents a specific configuration of a service ecosystem.

    “Each LEM type represents a specific configuration of a service ecosystem (Vargo, Wieland, and Akaka 2015).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Vargo, Wieland, and Akaka 2015

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationnone given

    Lateral exchange markets are a new form born of the potential of contemporary digital technology to coordinate and monetize networks.

    “Lateral exchange markets are a new form born of the potential of contemporary digital technology to coordinate and monetize networks.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Zimride struggled for several years because it failed to operate coherently as an LEM Forum, having both high intermediation and low intermediation, fostering mistrust by offering copresence to the general public while failing to properly vet riders and drivers, and therefore could not sufficiently monetize its value-adding connections.

    “Zimride struggled for several years because it failed to operate coherently as an LEM Forum.”
    • Also stated in: § Forum Cases · plain
      “It had created an LEM company that had both high intermediation (payment processing and oversight) as well as low intermediation (cash payments and minimal oversight).”
    • Also stated in: § Forum Cases · plain
      “As a result, the company could not sufficiently monetize the value-adding connections it enabled.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationreasoning

    The core value proposition of a Matchmaker LEM comes from providing a pairing of exchange actors.

    “The core value proposition of a Matchmaker LEM comes from providing a pairing of exchange actors.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationreasoning

    Platform intermediation plays an important role in mitigating duplicity, incentivizing trustworthy behavior, and inspiring trust in the exchange.

    “Platform intermediation therefore plays an important role in mitigating duplicity, incentivizing trustworthy behavior, and inspiring trust in the exchange.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: LEM buyers and sellers usually have no prior experience with one another.
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).

    Study design and conductnone given

    The authors' procedure is in keeping with accepted principles of mainstream qualitative data analysis and interpretation.

    “Our procedure is in keeping with accepted principles of mainstream qualitative data analysis and interpretation.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Study design and conductown data

    The authors systematically compared case data and emergent framework until the theoretical position was internally consistent and externally able to accommodate new entries and novel events.

    “We systematically compared case data and emergent framework until our theoretical position was both internally consistent and externally able to accommodate both new entries to the industry and novel events occurring in a constantly changing empirical field.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    The technological elements of LEMs create new forms of social connection and experience and thus new types of social operant resources.

    “The technological elements of LEMs, which bring people together to create value, also create new forms of social connection and experience and, thus, new types of social operant resources.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationown data

    The two dimensions of platform intermediation and consociality effectively classify and explain the general principles behind LEMs.

    “These two dimensions serve to effectively classify and explain the general principles behind LEMs.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductcitation

    Online netnographic activities followed the guidelines of Kozinets (2015) and were interrelated with the ethnography.

    “Online netnographic activities followed the guidelines of Kozinets (2015) and were interrelated with the ethnography.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Kozinets (2015) source
  • Classified as probably not a substantial claim.

    Premisecitation

    The increasingly knowledge-based economy is leading to hybrid market forms that differ in fundamental ways from market forms of the past.

    “Our approach builds on Adler's (2001) important insight that the increasingly knowledge-based economy is leading to hybrid market forms that differ in fundamental ways from market forms of the past.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Adler's (2001) source
  • Classified as probably not a substantial claim.

    Premisecitation

    Complex social relationships embed value creation in any market.

    “Complex social relationships embed value creation in any market (Lusch and Vargo 2014;Vargo, Wieland, and Akaka 2015).”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Lusch and Vargo 2014 source
    • cites Vargo, Wieland, and Akaka 2015

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductown data

    The authors sought negative cases and revised or abandoned theoretical notions based on whether they fit.

    “We sought negative cases and revised or abandoned theoretical notions on the basis of whether they fit.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Because their technology platforms combine social actors into various exchange-related configurations, LEMs do not fall neatly into existing categories but create new legal categories and institutional practices.

    “Because their technology platforms combine social actors into various exchange-related configurations, LEMs do not fall neatly into existing categories but create new legal categories and institutional practices.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    The findings benefit from the contextual richness of the ethnographic method to demonstrate and organize the empirical complexity of LEMs.

    “Our findings benefit from the contextual richness of our ethnographic method to demonstrate and organize the empirical complexity of LEMs.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationnone given

    Novel social situations in LEMs are social but also instrumental, commodified, opportunistic, intermediated, and ephemeral.

    “These novel situations are social, but they are also instrumental, commodified, opportunistic, intermediated, and ephemeral.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationcitation

    Consociality is constrained on Kickstarter, but social presence remains salient, and a type of para-social interaction develops similar to the one-sided attachment felt between fans and celebrities.

    “Although avenues for more extensive interaction between actors are available, a type of “para-social interaction” (Horton and Wohl 1956) develops, similar to the one-sided attachment felt between fans and celebrities.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Horton and Wohl 1956 source
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    Matchmakers provide their greatest source of value by appropriately pairing network actors.

    “They provide their greatest source of value by appropriately pairing network actors.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationnone given

    Hubs must operate in an LEM business environment devoid of the attractive, humanizing, and trust-inspiring benefits of copresence.

    “Hubs must operate in an LEM business environment devoid of the attractive, humanizing, and trustinspiring benefits of copresence.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Homejoy treated its cleaners like employees and grew rapidly, but it faced three major Hub challenges-quality control, legal disputes over independent contractor status, and retention problems from opportunism of copresence-and ceased operations in July 2015.

    “Although they were lateral network actors, Homejoy's cleaners were treated like employees; the platform charged customers for their services just as if it were any other cleaning service.”
    • Also stated in: § Hub Cases · plain
      “Homejoy faced three major challenges common to the Hub form.”
    • Also stated in: § Hub Cases · plain
      “Homejoy's quality control, legal, and opportunism challenges sunk the company.It ceased operations in July 2015.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    The sharing economy literature connects peer exchange with utopian themes, casting its market forms in a generally positive, sometimes idyllic, light.

    “The sharing economy literature (Belk 2014) connects peer exchange with utopian themes, casting its market forms in a generally positive, sometimes idyllic, light (Arnould and Rose 2016).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Belk 2014 source
    • cites Arnould and Rose 2016

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    Acting as an intermediary, the platform provider offers the two potential benefits of creating the marketplace and lowering various transaction costs.

    “Acting as an intermediary, the platform provider offers the two potential benefits of creating the marketplace and lowering various transaction costs.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Interpretationnone given

    Acting as a social space, the platform offers the opportunity to communicate, personalize, and negotiate.

    “Acting as a social space, the platform offers the opportunity to communicate, personalize, and negotiate.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning

    Depending on the industry, copresence elements may be important sources of value for actors.

    “Depending on the industry, these elements may be important sources of value for actors.”
    Quote in the paperNot a substantial claim
  • May combine two claims. The quote only partly states this claim.

    Interpretationown data

    Across all empirical LEM cases, the need to instill and manage trust was strongly evident, and technology platforms and institutional arrangements such as third-party verification, liability insurance, and money-back guarantees are important to creating the trust required for this new form of exchange to gain social acceptance.

    “Across all of our empirical LEM cases, the need to instill and manage trust was strongly evident.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationnone given

    Enablers can minimize transaction risks by placing actors within a networking platform that allows them to broadcast a personal message that inspires interest and trust in other actors.

    “Enablers can minimize transaction risks by placing actors within a networking platform that allows them to broadcast a personal message that inspires interest and trust in other actors.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    The model indicates that Zipcar is a Hub type, an LEM that deliberately inhibits consociality among actors and instead confers trust through strong platform intermediation.

    “Our model indicates that Zipcar is a Hub type, an LEM that deliberately inhibits consociality among actors and instead confers trust through strong platform intermediation.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    Although all LEMs create value by bringing actors together, not all of them must use platforms with sophisticated algorithms or perform complex optimization tasks; Forum types rely on social connection for coordination and optimization, whereas Enabler LEMs equip actors to sell to one another.

    “For example, although it is true that all LEMs create value by bringing actors together, not all of them must use platforms with sophisticated algorithms, or perform complex optimization tasks.”
    • Also stated in: § Revealing the Different Types of LEMs · plain
      “Craigslist, Freecycle, and other Forum types rely on social connection between actors for these coordination and optimization tasks, whereas Enabler LEMs such as Yerdle and 99Dresses perform them by equipping actors to sell to one another.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    Lending Club's fiscal responsibilities and high need for exchange assurance enable it to provide a platform that handles every element of the exchange, renders personal identities invisible, and severely limits consociality.

    “Lending Club's fiscal responsibilities and high need for exchange assurance enable it to provide a platform that handles every element of the exchange, renders personal identities invisible, and severely limits consociality.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning

    It is the platform itself that actors will trust in Hubs.

    “It is the platform itself that actors will trust, so the Hub would be wise to invest in its technology and branding.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: From a network actor's perspective in Hubs, all other network actors are interchangeable.
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    Forums reduce search costs and provide their greatest customer value by facilitating connections.

    “Forums reduce search costs and provide their greatest customer value by facilitating connections.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Skillshare failed as a Matchmaker because its high consociality was not accompanied by corresponding safeguards, customers were concerned about safety, logistics for face-to-face classes were difficult and expensive, and competitors such as Udemy were replacing in-person classes with distance learning video technology.

    “First, the high consociality of the offering was not accompanied by corresponding safeguards.”
    • Also stated in: § Matchmaker Cases · plain
      “Second, the logistics required to arrange face-to-face classes and teaching were difficult and expensive.”
    • Also stated in: § Matchmaker Cases · plain
      “Finally, Skillshare's market competitors, such as Udemy, were effectively replacing in-person classes with distance learning video technology.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning

    Forums are most effective when they facilitate a free flow of messages.

    “Although it might be tempting to try to usurp control of between-actor communications or to filter them through the company, our model suggests that Forums are most effective when they facilitate a free flow of messages.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    These LEM types each face particular transaction risks that require managers to balance network actors' trust in the transaction with the risks that actors, once connected, will no longer need them.

    “In addition, these types each face particular transaction risks that will require managers to balance network actors' trust in the transaction with the risks that actors, once connected, will no longer need them.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: Actors, once connected through an LEM, will no longer need the platform.
  • May combine two claims.

    Interpretationown data

    The eight empirical examples illustrate the diversity of LEMs and demonstrate how sociality and platform intermediation work in concert with institutional attempts to legitimate the company to provide either effective or ineffective solutions to governance and trust issues.

    “These eight empirical examples-Homejoy, Quirky, Skillshare, TaskRabbit, thredUP, Kickstarter, Zimride, and Craigslist-illustrate the diversity of LEMs.”
    • Also stated in: § Hub Cases · boosted
      “They also demonstrate how the underlying dimensions of sociality and platform intermediation work in concert with institutional attempts to legitimate the company to provide either effective or ineffective solutions to governance and trust issues.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: The eight selected LEM cases are sufficiently representative of the LEM population to support a general typology.
    • Rests on an assumption: The success or failure of the case companies can be attributed to their LEM configuration and trust management rather than other unobserved factors.
  • May combine two claims.

    Interpretationcitation

    Quirky's high platform intermediation strategy caused it to struggle with production and retail distribution costs, and it failed to properly attract high-quality inventors looking for a stable system.

    “The financial commitments required by Quirky's high platform intermediation strategy caused the company to struggle with production and retail distribution costs (Martin 2015).”
    • Also stated in: § Hub Cases · plain
      “The company also failed to properly attract highquality inventors who were looking for a stable system on which to develop and profit from their new product ideas.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Martin 2015

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim.

    Interpretationnone given

    Hubs' core value proposition lies in the centralized exchanges they generate through their direct service interaction with network actors.

    “Their core value proposition lies in the centralized exchanges they generate through their direct service interaction with network actors.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    By minimizing sociality, Quirky limited participants' abilities to collaborate, and anonymizing participation constrained its ability to attract talented inventors; these social elements were added too late, and Quirky filed for Chapter 11 bankruptcy in September 2015.

    “By minimizing sociality, Quirky limited participants' abilities to collaborate.”
    • Also stated in: § Hub Cases · plain
      “Anonymizing participation constrained the site's ability to attract talented inventors.”
    • Also stated in: § Hub Cases · plain
      “However, these social elements were added too late.The company filed for Chapter 11 bankruptcy in September 2015.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning

    Network actors will be particularly attracted to the Hub's platform.

    “Network actors will be particularly attracted to the Hub's platform.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationnone given

    In some industries, the optimal performance of network actors may require collaboration or the acknowledgment of rare talent.

    “In some industries, the optimal performance of network actors may require collaboration or the acknowledgment of rare talent.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationnone given

    Tools for many value-creating practices can be programmed into the software interface of the platform.

    “Tools for many of these practices can be programmed into the software interface of the platform.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    Matchmakers lower monitoring costs, simplify search, and facilitate better decision making for actors.

    “Matchmakers lower monitoring costs, simplify search, and facilitate better decision making for actors.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    Enablers provide value by lowering search costs and making it easier for actors to decide to transact.

    “Enablers provide value by lowering search costs and making it easier for actors to decide to transact.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationcitation

    Actors' trust in LEMs' technology platforms is often based on a normative belief in the legitimacy of their algorithms or faith in algorithms in a general sense.

    “Actors' trust in LEMs' technology platforms is often similarly based on a normative belief in the legitimacy of their algorithms-or perhaps faith in algorithms in a general sense (O'Neil 2016).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites O'Neil 2016

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationreasoning

    The multibarreled approach to trust is crucial for Matchmakers because, although network actors connect through the matchmaker's platform, most exchanges are finalized offline.

    “The multibarreled approach to trust is crucial because, although network actors connect through the matchmaker's platform, most exchanges are finalized offline.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing). May combine two claims.

    Interpretationreasoning

    The platform would then simplify, standardize, and encourage actors to use these value-creating tools and practices.

    “The platform would then simplify, standardize, and encourage actors to use these value-creating tools and practices.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given

    With an enabler LEM such as Kickstarter, a predetermined format for the online exchange provides a degree of consistency but also allows actors to improvise and display their individuality.

    “With an enabler LEM such as Kickstarter, a predetermined format for the online exchange provides a degree of consistency but also allows actors to improvise and display their individuality.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Premisereasoning

    We know very little about how the sharing economy actually operates.

    “its relative newness means that we know very little about how it actually operates.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: The sharing economy has grown rapidly and been the beneficiary of significant public attention over the past few years.
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning

    The next major task of a Forum-to help manage actors' transaction risks-flows directly from this high degree of freedom.

    “The next major task of a Forum-to help manage actors' transaction risks-flows directly from this high degree of freedom.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationnone given

    Institutional norms are still in flux regarding this new form of business, necessitating governance with additional assurances such as insurance and guarantees.

    “Institutional norms are still in flux regarding this new form of business, necessitating governance with additional assurances such as insurance and guarantees.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    Hubs lower the costs associated with search, decision making, monitoring, and exchange enforcement.

    “Hubs lower the costs associated with search, decision making, monitoring, and exchange enforcement.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning

    LEMs must build legitimacy and trust to achieve success.

    “Uber's scandals (Newcomer 2017) and Homejoy's problems are not atypical issues for LEMs, whose new forms are transforming the world of business but must build legitimacy and trust to achieve success.”
    Quote in the paperNot a substantial claim
81 of 81
  • The paper relies on this without support.

    LEM buyers and sellers usually have no prior experience with one another.

    “Lateral exchange market buyers and sellers usually have no prior experience with one another and occupy roughly equivalent positions in the network.”
  • The paper relies on this without support.

    Contemporary business is far more complex and dynamic than our models can accommodate.

    “Contemporary business is far more complex and dynamic than our models can accommodate.”
  • The paper relies on this without support.

    The eight selected LEM cases are sufficiently representative of the LEM population to support a general typology.

    “These eight empirical examples-Homejoy, Quirky, Skillshare, TaskRabbit, thredUP, Kickstarter, Zimride, and Craigslist-illustrate the diversity of LEMs.”
  • The paper relies on this without support.

    The success or failure of the case companies can be attributed to their LEM configuration and trust management rather than other unobserved factors.

    “They also demonstrate how the underlying dimensions of sociality and platform intermediation work in concert with institutional attempts to legitimate the company to provide either effective or ineffective solutions to governance and trust issues.”
  • The paper relies on this without support.

    Interview informants' and fieldnotes' accounts accurately represent user experiences.

    “In recounting their exchange experiences on Craigslist, our interview informants related numerous uncertainties about the norms governing the exchange”
  • The paper relies on this without support.

    The sharing economy has grown rapidly and been the beneficiary of significant public attention over the past few years.

    “Although the so-called sharing economy has grown rapidly and been the beneficiary of significant public attention over the past few years, its relative newness means that we know very little about how it actually operates.”
  • The paper relies on this without support.

    Actors, once connected through an LEM, will no longer need the platform.

    “In addition, these types each face particular transaction risks that will require managers to balance network actors' trust in the transaction with the risks that actors, once connected, will no longer need them.”
  • The paper relies on this without support.

    From a network actor's perspective in Hubs, all other network actors are interchangeable.

    “From a network actor's perspective, all other network actors are interchangeable, so it would therefore be sensible for Hub firms to invest in the cutting-edge abilities of the platform, its capacity to assess or mitigate risk, its ease of use and strong technical performance.”
8 of 8

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • Effective platform governance fosters trust through "sociality management," and institutional and legal arrangements that enable exchange mediation.

    “Effective platform governance fosters trust through “sociality management,” and institutional and legal arrangements that enable exchange mediation”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Perren and Kozinets, 2018

  • Risk and uncertainty in peer-to-peer transactions are mitigated through instilling and managing trust via institutional and legal governance mechanisms.

    “risk and uncertainty are mitigated through instilling and managing trust via institutional and legal governance mechanisms”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Perren and Kozinets, 2018

  • Tools to build loyalty include evangelizing, milestoning, badging and documenting, and incentive systems for service providers to increase their activity on the platform.

    “Potential responses are tools to build loyalty include evangelizing, milestoning, badging and documenting (Perren and Kozinets, 2018), and incentive systems for service providers to increase their activity on the platform (Chen et al., 2018).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Perren and Kozinets, 2018

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • A gift-giving platform is classified as an LEM despite an explicit exclusion

    Minor

    The paper explicitly excludes gifting from LEMs, yet treats Freecycle as an LEM even though its described exchanges consist of giving goods away for free. This affects which markets the proposed typology covers.

1 of 1

Cites

Flagged first, then by citations

Research works printed but not linked: 12

  1. Arnould Eric J., 2006, The Service-Dominant Logic of Marketing, 91
  2. Arsel Zeynep, 2011, Advances in Consumer Research, 39, 66
  3. Blalock Hubert M., 1969, Theory Construction
  4. BusinessWire (2012), “thredUP Launches Online Concierge Service to Compete with Children's Consignment,” press release (January 25), https://www.benzinga.com/pressreleases/12/01/b2287737/thredup-launches-online-concierge-service-to-compete-with-childrens-con.
  5. BusinessWire (2016), “thredUP Poised to Bring 300 New Jobs to Metro Atlanta Area,” press release (July 26), http://www.businesswire.com/news/home/20160726006062/en/thredUP-Poised-Bring-300-New-Jobs-Metro.
  6. Dyck Noel, 2002, Realizing Community: Concepts, Social Relationships and Sentiments, 105
  7. Lobel Orly, 2016, Minnesota Law Review, 101, 87
  8. Lu June, 2012, Journal of Electronic Commerce Research, 13, 50
  9. NotoAnthony (2016), “Skillshare to Tap $12M to Bolster Online Education Offerings Across Globe,” New York Business Journal (May 26), https://www.bizjournals.com/newyork/news/2016/05/26/skillshare-to-tap-12m-to-bolster-online-education.html.
  10. PR Newswire (2010), “thredUp Launches Kids Clothing Exchange Website,” press release (April 12), http://a.aselabs.com/news.php?id=8018.
  11. Schutz Alfred, 1962, Collected Papers
  12. StangelLuke (2017), “TaskRabbit Could Be Looking for an Exit—by Way of a Sale,” Silicon Valley Business Journal (April 10), https://www.bizjournals.com/sanjose/news/2017/04/10/taskrabbit-could-be-looking-for-an-exit-by-way-of.html.

Cited by

Sorted by citations

Authors
Perren, R., & Kozinets, R. V.
Affiliations
  • California State University, San Marcos (US)
  • University of Southern California (US)
Corresponding author
  • Perren, Rebeca
  • Kozinets, Robert V.
Venue
Journal of Marketing
Published
2018-01
Volume
82
Issue
1
Pages
20-36
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2757209552
Cited by
396
References
48
Citations by year
2026: 25 · 2025: 43 · 2024: 54 · 2023: 50 · 2022: 55 · 2021: 76 · 2020: 49 · 2019: 30 · 2018: 14
FWCI
46.00
Type
journal article
Language
en
Open access
Locations
  • Journal of Marketing (publishedVersion)
  • John Spoor Broome Library Institutional Repository (California State University) (submittedVersion)
Funders
  • McKnight Foundation
  • Florida Education Fund
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
Keywords
peer-to-peer markets, sharing economy, social platforms, platform intermediation, network economy, ideal types, exchange security, opportunism, platform algorithms

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-11.

Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-11.

Cited sources are checked by gpt-6-sol.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

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