Leeflang, Peter S.H.

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 2,060

Understanding the Marketing Department's Influence within the Firm

Verhoef, P. C., & Leeflang, P. S. H. (2009) · Journal of Marketing

Marketing and Advertising StrategiesInnovation and Knowledge Management

Cited by 587

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

de Vries, L., Gensler, S., & Leeflang, P. S. H. (2017) · Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 260

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Verhoef, P. C., Spring, P. N., Hoekstra, J. C., & Leeflang, P. S. H. (2003) · Decision Support Systems

Customer churn and segmentationMarketing and Advertising Strategies

Cited by 125

Paving the way for “distinguished marketing”

Leeflang, P. (2011) · International Journal of Research in Marketing

Marketing and Advertising StrategiesBusiness and Management Studies

Cited by 80