Knoll, Johannes
University of Vienna
3 papers on CoChat
Most cited papers
- Verified
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media
Cited by 601
- Verified
Advertising in social media: a review of empirical evidence
Knoll, J. (2016) · International Journal of Advertising
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 362
- Verified
The “Spiral of Silence” Revisited: A Meta-Analysis on the Relationship Between Perceptions of Opinion Support and Political Opinion Expression
Matthes, J., Knoll, J., & von Sikorski, C. (2018) · Communication Research
News Media Framing and Political CommunicationSocial Media and Politics
Cited by 269
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