Lynch, John G.

Reconsidering Baron and Kenny: myths and truths about mediation analysis

Zhao, X., Lynch, J. G., & Chen, Q. (2010) · Journal of Consumer Research

Advanced Causal Inference TechniquesPsychometric Methodologies and Testing

Cited by 12,583

Financial Literacy, Financial Education, and Downstream Financial Behaviors

Fernandes, D., Lynch, J. G., & Netemeyer, R. G. (2014) · Management Science

Financial Literacy, Pension, Retirement AnalysisFinancial Literacy and Behavior

Cited by 2,152

How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being

Netemeyer, R. G., Warmath, D., Fernandes, D., & Lynch, J. G. (2018) · Journal of Consumer Research

Financial Literacy, Pension, Retirement AnalysisPsychological Well-being and Life Satisfaction

Cited by 842

Prior knowledge and complacency in new product learning

Wood, S. L., & Lynch, J. G. (2002) · Journal of Consumer Research

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 279