Wedel, Michel

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Steenkamp, J.-B. E. M., ter Hofstede, F., & Wedel, M. (1999) · Journal of Marketing

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 1,282

Marketing Analytics for Data-Rich Environments

Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing

Big Data and Business IntelligenceConsumer Market Behavior and Pricing

Cited by 1,261

Market Segmentation

Wedel, M., & Kamakura, W. A. (2000) · International Series in Quantitative Marketing

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 782

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Kamakura, W. A., Wedel, M., de Rosa, F., & Mazzon, J. A. (2003) · International Journal of Research in Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 336

Adaptive personalization using social networks

Chung, T. S., Wedel, M., & Rust, R. T. (2016) · Journal of the Academy of Marketing Science

Recommender Systems and TechniquesDigital Marketing and Social Media

Cited by 184

Choice Models and Customer Relationship Management

Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., Naik, P., Neslin, S., Sun, B., Verhoef, P. C., et al. (2005) · Marketing Letters

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 178

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Chung, T. S., Rust, R. T., & Wedel, M. (2009) · Marketing Science

Recommender Systems and TechniquesAdvanced Bandit Algorithms Research

Cited by 119