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Cited by 1,282Cultural Differences and ValuesConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Steenkamp, Jan-Benedict E.M., ter Hofstede, Frenkel, Wedel, Michel·1999·Journal of Marketing
DOI 10.2307/1251945
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Abstract

The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. Two types of individual difference variables are considered: personal values and consumer-context-specific dispositions. The authors develop hypotheses pertaining to the main effects of the variables and their interactions and test them on data collected from 3283 consumers in 11 countries of the European Union. The empirical results are broadly supportive of the hypotheses. The cross-national data used in this study provide a strong test of the generalizability of the findings.

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Crossref · 10.1177/002224299906300204

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3 of 3 references verified0 citation errors · 0 not checkable

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  • Uncertainty Avoidance, among other dimensions, is a strong cultural influence on consumer innovativeness in general.

    “Empirical research in 11 European countries by Steenkamp, ter Hofstede, & Wedel (1999) revealed that Uncertainty Avoidance, among other dimensions, is a strong cultural influence on ''consumer innovativeness'' in general.”

    From Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005) · cites this paper as Steenkamp, ter Hofstede, & Wedel (1999)

  • The catch-up of all high Uncertainty Avoidance cultures to equally high Internet usage rates does not seem to apply to many of them because some other cultural influences on their Internet adoption, including Individualism and other dimensions identified by Hofstede, seem to play important roles.

    “However, this does not seem to apply to many of them because some other cultural influences on their Internet adoption, including Individualism and other dimensions identified by Hofstede (Steenkamp et al., 1999;Yeniyurt & Townsend, 2003), seem to play important roles.”

    From Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005) · cites this paper as Steenkamp et al., 1999

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Authors
Steenkamp, J.-B. E. M., ter Hofstede, F., & Wedel, M.
Affiliations
  • Wageningen University & Research (NL)
  • Wageningen University and University of Groningen, The Netherlands.
  • University of Groningen (NL)
ORCID
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1999-04
Volume
63
Issue
2
Pages
55-69
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.2307/1251945
OpenAlex
W2119982576
Cited by
1,282
References
3
Citations by year
2026: 18 · 2025: 29 · 2024: 26 · 2023: 44 · 2022: 66 · 2021: 69 · 2020: 56 · 2019: 61 · 2018: 65 · 2017: 63 · 2016: 60 · 2015: 84 · 2014: 82 · 2013: 59 · 2012: 53
FWCI
24.68
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Journal of Marketing (publishedVersion)
  • University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
consumer innovativeness, individual differences, national culture, personal values, consumer dispositions, cross-national comparison, European consumers, consumer behavior

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