Dhar, Ravi

Consumer Choice between Hedonic and Utilitarian Goods

Dhar, R., & Wertenbroch, K. (2000) · Journal of Marketing Research

Decision-Making and Behavioral EconomicsConsumer Market Behavior and Pricing

Cited by 2,239

Mechanism of activation of a human oncogene

Tabin, C. J., Bradley, S. M., Bargmann, C. I., Weinberg, R. A., Papageorge, A. G., Scolnick, E. M., Dhar, R., Lowy, D. R., & Chang, E. H. (1982) · Nature

Cancer-related Molecular PathwaysBladder and Urothelial Cancer Treatments

Cited by 1,393

Up Close and Personal: Investor Sophistication and the Disposition Effect

Dhar, R., & Zhu, N. (2006) · Management Science

Financial Markets and Investment StrategiesDecision-Making and Behavioral Economics

Cited by 840

Goals as excuses or guides: the liberating effect of perceived goal progress on choice.

Fishbach, A., & Dhar, R. (2005) · Journal of Consumer Research

Behavioral Health and InterventionsDecision-Making and Behavioral Economics

Cited by 704

Simian virus 40 tandem repeated sequences as an element of the early promoter.

Gruss, P., Dhar, R., & Khoury, G. (1981) · Proceedings of the National Academy of Sciences

Polyomavirus and related diseasesGenomics and Chromatin Dynamics

Cited by 432

Opportunity Cost Neglect

Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009) · Journal of Consumer Research

Consumer Market Behavior and PricingDecision-Making and Behavioral Economics

Cited by 321

Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments

Nowlis, S. M., Kahn, B. E., & Dhar, R. (2002) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsEconomic and Environmental Valuation

Cited by 237

The Shopping Momentum Effect

Dhar, R., Huber, J., & Khan, U. (2007) · Journal of Marketing Research

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 213