Novak, Thomas P.

Building consumer trust online

Hoffman, D. L., Novak, T. P., & Peralta, M. (1999) · Communications of the ACM

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 2,132

Flow online: lessons learned and future prospects.

Hoffman, D. L., & Novak, T. P. (2009) · Journal of Interactive Marketing

Flow Experience in Various FieldsDigital Marketing and Social Media

Cited by 954

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Novak, T. P., & Hoffman, D. L. (2019) · Journal of the Academy of Marketing Science

Consumer Behavior in Brand Consumption and IdentificationAI in Service Interactions

Cited by 332

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Novak, T. P., & Hoffman, D. L. (2009) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Retail Behavior Studies

Cited by 200

The evolving consumer IoT: A novel framework for marketing strategy based on assemblage theory

Hoffman, D. L., & Novak, T. P. (2025) · Journal of Product Innovation Management

Service and Product InnovationAI in Service Interactions

Cited by 6