Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
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IoT may impose constraints and restrictions on consumer journeys.
“IoT may impose constraints and restrictions on consumer journeys (Hoffman and Novak 2018; Novak and Hoffman 2019).”
From A strategic framework for artificial intelligence in marketing (2021) · cites this paper as Novak and Hoffman 2019
Humans' natural tendency to anthropomorphise objects is especially noticeable for intelligent objects like robots and artificial intelligence, where anthropomorphising is comparatively simple.
“According to research, humans' natural tendency to anthropomorphise objects is especially noticeable for intelligent objects like robots and artificial intelligence (AI), where anthropomorphising is comparatively simple (Novak and Hoffman 2019).”
From The Psychology of the Eliza Effect: Anthropomorphism, Social Presence, and Projection in Human-AI Interaction (2025) · cites this paper as Novak and Hoffman 2019
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A strategic framework for artificial intelligence in marketing
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“…addressed some issues, such as managers and management education underpreparing the next generation for feeling and emotional intelligence (Huang and Rust 2018; Huang et al. 2019), and IoT may impose constraints and restrictions on consumer journeys (Hoffman and Novak 2018; Novak and Hoffman 2019).”
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- Authors
- Novak, T. P., & Hoffman, D. L.
- Affiliations
- George Washington University (US)
- Corresponding author
- Novak, Thomas P.
- ORCID
- Hoffman, Donna L.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2018-10-08
- Volume
- 47
- Issue
- 2
- Pages
- 216-237
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2895424969
- Cited by
- 332
- References
- 127
- Citations by year
- 2026: 36 · 2025: 45 · 2024: 48 · 2023: 59 · 2022: 56 · 2021: 42 · 2020: 35 · 2019: 10 · 2018: 1
- FWCI
- 39.36
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- smart objects, Internet of Things, assemblage theory, object-oriented ontology, agency, communion, relationship styles, customer experience
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