Chu, Shu-Chuan

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Yim, M. Y.-C., Chu, S.-C., & Sauer, P. L. (2017) · Journal of Interactive Marketing

Augmented Reality ApplicationsConsumer Retail Behavior Studies

Cited by 1,142

Optimal Design and Simulation for PID Controller Using Fractional-Order Fish Migration Optimization Algorithm

Guo, B., Zhuang, Z., Pan, J.-S., & Chu, S.-C. (2021) · IEEE Access

Metaheuristic Optimization Algorithms ResearchAdvanced Control Systems Design

Cited by 59

Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

Choi, S. M., Chu, S.-C., & Kim, Y. (2012) · Computer-Mediated Communication across Cultures

Cultural Differences and ValuesMedia and Digital Communication

Cited by 3

Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

Choi, S. M., Chu, S.-C., & Kim, Y. (2014) · Cross-Cultural Interaction

Cultural Differences and ValuesMedia and Digital Communication

Cited by 3