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Cited by 3Cultural Differences and ValuesMedia and Digital CommunicationDigital Marketing and Social Media

The DOI matches its Crossref record.

Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

Choi, Sejung Marina, Chu, Shu-Chuan, Kim, Yoojung·2012·Computer-Mediated Communication across Cultures
DOI 10.4018/978-1-60960-833-0.ch001
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Abstract

In today’s online environment, social networking sites (SNSs) flourish across the globe as an effective venue for social engagement. The objective of this chapter is to conceptually discuss and empirically demonstrate how social interactions within SNSs are still culturally bound and mirror the users’ prevailing cultural orientations. After discussing a conceptual framework for illustrating cultural forces in social relationships within SNSs, the authors present findings from an online survey of SNS users from three cultures: the US, China, and South Korea.

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Crossref · 10.4018/978-1-60960-833-0.ch001

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  • Cross-cultural findings document that social media users from collectivist (vs. individualist) countries tend to have denser and closer relations with other users, and their pressure to comply to ingroup norms may be stronger.

    “Cross-cultural findings document that social media users from collectivist (vs.individualist) countries tend to have denser and closer relations with other users (Choi, Chu, & Kim, 2012), and their pressure to comply to ingroup norms may be stronger.”

    From Prevalence of social media addiction across 32 nations: Meta-analysis with subgroup analysis of classification schemes and cultural values (2021) · cites this paper as Choi, Chu, & Kim, 2012

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Metadata

Authors
Choi, S. M., Chu, S.-C., & Kim, Y.
Affiliations
  • University of Texas, USA
  • DePaul University (US)
ORCID
Venue
Computer-Mediated Communication across Cultures
Publisher
IGI Global
Published
2012
Pages
1-16
DOI
10.4018/978-1-60960-833-0.ch001
OpenAlex
W4236549031
Cited by
3
References
0
Citations by year
2026: 2 · 2024: 1
FWCI
0.00
Type
book chapter
Language
en
Open access
closed
Locations
IGI Global eBooks (publishedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
social networking sites, cultural orientation, social engagement, online social interaction, cross-cultural comparison, conceptual framework

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