Walsh, Gianfranco

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 5,916

Customer-based corporate reputation of a service firm: scale development and validation

Walsh, G., & Beatty, S. E. (2007) · Journal of the Academy of Marketing Science

Corporate Identity and ReputationCustomer Service Quality and Loyalty

Cited by 899

Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy

Groth, M., Hennig-Thurau, T., & Walsh, G. (2009) · Academy of Management Journal

Emotional Labor in ProfessionsCustomer Service Quality and Loyalty

Cited by 580

The customer-based corporate reputation scale: Replication and short form

Walsh, G., Beatty, S. E., & Shiu, E. M. K. (2009) · Journal of Business Research

Corporate Identity and ReputationCustomer Service Quality and Loyalty

Cited by 238

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services

Dose, D. B., Walsh, G., Beatty, S. E., & Elsner, R. (2019) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 60

The direct and moderating influences of individual-level cultural values within web engagement: a multi-country analysis of a public information website

Shiu, E., Walsh, G., Hassan, L. M., & Parry, S. (2015) · Journal of Business Research

Cultural Differences and ValuesTechnology Adoption and User Behaviour

Cited by 42