The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Social Desirability Bias
Abstract
Social desirability bias refers to the tendency of research subjects to give socially desirable responses instead of choosing responses that are reflective of their true feelings. The bias in responses due to this personality trait becomes a major issue when the scope of the study involves socially sensitive issues such as politics, religion, and environment, or personal issues such as drug use, cheating, and smoking. Whenever possible, it is desirable to measure the extent of the bias present in responses to a survey by incorporating a socially desirable scale in the survey. A number of methods to address this issue are suggested in the literature. Use of a well‐trained interviewer or collection of data through methods that do not require presence involvement of an interviewer can help avoid this bias to some extent. Properly identified options to questions vulnerable to social desirability effect is another means of tackling this issue.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Methods of coping with social desirability bias: A review
Nederhof, A. J. (1985) · European Journal of Social Psychology · doi:10.1002/ejsp.2420150303 · Cited by 2,340
Cited by
Bergen, N., & Labonté, R. (2020) · Qualitative Health Research · doi:10.1177/1049732319889354 · Cited by 1,558
Get Real! Individuals Prefer More Sustainable Investments
Bauer, R., Ruof, T., & Smeets, P. (2021) · The Review of Financial Studies · doi:10.1093/rfs/hhab037 · Cited by 552
Nonsuicidal Self-injury in a College Population: General Trends and Sex Differences
Whitlock, J., Muehlenkamp, J., Purington, A., Eckenrode, J., Barreira, P., Baral Abrams, G., Marchell, T., Kress, V., Girard, K., Chin, C., et al. (2011) · Journal of American College Health · doi:10.1080/07448481.2010.529626 · Cited by 434
Viés de desejabilidade social na pesquisa qualitativa em saúde
Bispo Júnior, J. P. (2022) · Revista de Saúde Pública · doi:10.11606/s1518-8787.2022056004164 · Cited by 269
Sun, H., Rabbani, M. R., Ahmad, N., Sial, M. S., Cheng, G., Zia-Ud-Din, M., & Fu, Q. (2020) · Sustainability · doi:10.3390/su122410688 · Cited by 180
Metadata
- Authors
- Grimm, P.
- Venue
- Wiley International Encyclopedia of Marketing
- Publisher
- Wiley
- Published
- 2010-09-30
- OpenAlex
- W1502678715
- Cited by
- 1,054
- References
- 1
- Type
- reference entry
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Social Desirability Bias. https://app.cochat.ai/papers/10.1002/9781444316568.wiem02057
- The paper
- Grimm, P. (2010). Social Desirability Bias. Wiley International Encyclopedia of Marketing. https://doi.org/10.1002/9781444316568.wiem02057
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
