Towards sustainable business models with a novel life cycle assessment method
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Business model (BM) innovation for sustainability is hampered by a lack of tools for environmental assessment and guidance at the BM level. Conventional life cycle assessment (LCA) neglects the economic and socio‐technical mechanisms within a BM, and tools based on the BM canvas (BMC) cannot provide recommendations substantiated by environmental data. Here, a new method, BM‐LCA, is applied to a case comparing the selling and renting of jackets, using profit as basis of comparison. Results identify how business parameters influence environmental performance, permitting analysis for decoupling within a business practice. This is made possible by the unique way the method links physical life cycle and the monetary flows of a BM. Usefulness of BM‐LCA is discussed relative to BM innovation, business strategy and similar tools. BM‐LCA provides insights into a broad range of BM elements and emerges as useful for business strategy. By measuring BM environmental performance, it helps determine what BM to compete with and support critical analysis of business against greenwashing. BM‐LCA also enables identification of BM elements in greatest need of environmental innovation. BM‐LCA appears as a promising tool for guiding business companies towards sustainability, filling a space between LCA and BMC. The method offers a practical way for business and LCA experts to merge their respective knowledge.
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A circular economy requires LCA to analyse environmental trade-offs across the entire product life cycle, linking to value creation and capture dynamics to enable strategic decision-making.
“Although these methods suit a productfocused linear economy, a circular economy (CE) requires LCA to analyse environmental trade-offs across the entire product life cycle, linking to value creation and capture dynamics to enable strategic decision-making (Goffetti et al. 2022).”
From Integrating Life Cycle Assessment, Monetised Externalities and Value Alignment for Strategic Reconfiguration of Circular Business Models: The Case of Smartphones (2026) · cites this paper as Goffetti et al. 2022
Sections 5.1 and 5.2 distinguish product-centred conventional LCA from BM-LCA, which connects physical life-cycle flows with business costs, revenues and profitability. Section 6 says that this connection helps companies evaluate environmental performance and strategic options. The paper supports that approach for circular business models, but does not say conventional LCA is suited only to a linear economy or that a circular economy requires LCA generally to link value-creation and value-capture dynamics. (LLM, conf=0.83)
Experimental — accuracy not yet measuredSingle-dimensional assessments obscure trade-offs, whereas multilayered frameworks reveal both tensions and synergies.
“Singledimensional assessments obscure trade-offs, whereas multilayered frameworks reveal both tensions and synergies (de Giacomo and Bleischwitz 2020; Goffetti et al. 2022).”
From Integrating Life Cycle Assessment, Monetised Externalities and Value Alignment for Strategic Reconfiguration of Circular Business Models: The Case of Smartphones (2026) · cites this paper as Goffetti et al. 2022
Section 5.3 says business-model canvas tools can miss interconnections, while BM-LCA measures them; Section 6 says conventional LCA covers fewer business-model elements than BM-LCA. The paper also examines environmental performance alongside profitability, supporting the idea that a broader assessment can expose tensions and potential win-win outcomes. It does not establish the claim for single-dimensional assessments and multilayered frameworks in general. (LLM, conf=0.82)
Experimental — accuracy not yet measuredLCA is effective in systematically accounting for impacts across entire life cycle stages and highlighting environmental hotspots in resource extraction, component manufacturing, assembly, transport, use phase and end-of-life.
“in systematically accounting for impacts across the entire life cycle stages and highlighting environmental hotspots in resource extraction, component manufacturing, assembly, transport, use phase and EoL (Goffetti et al. 2022).”
From Integrating Life Cycle Assessment, Monetised Externalities and Value Alignment for Strategic Reconfiguration of Circular Business Models: The Case of Smartphones (2026) · cites this paper as Goffetti et al. 2022
Conventional LCA is not well suited to assess business models, as it neglects economic and socio-technical factors such as monetary flows and value-chain dynamics.
“Most critically, for business strategy, conventional LCA is not well suited to assess business models, as it neglects economic and socio-technical factors, such as monetary flows and value-chain dynamics, essential to corporate strategy (Goffetti et al. 2022).”
From Integrating Life Cycle Assessment, Monetised Externalities and Value Alignment for Strategic Reconfiguration of Circular Business Models: The Case of Smartphones (2026) · cites this paper as Goffetti et al. 2022
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Rittershaus, P., Aryan, V., Sánchez, D., Renner, M., & Poeppelbuss, J. (2026) · Business Strategy and the Environment · doi:10.1002/bse.70271 · Cited by 3 · see citing works
- Authors
- Goffetti, G., Böckin, D., Baumann, H., Tillman, A., & Zobel, T.
- Affiliations
- University of Siena (IT)
- Chalmers University of Technology (SE)
- Luleå University of Technology (SE)
- Corresponding author
- Baumann, Henrikke
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2022-02-17
- Volume
- 31
- Issue
- 5
- Pages
- 2019-2035
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W4213206316
- Cited by
- 58
- References
- 0
- Citations by year
- 2026: 8 · 2025: 14 · 2024: 13 · 2023: 15 · 2022: 8
- FWCI
- 9.34
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Business Strategy and the Environment (publishedVersion, cc-by)
- Chalmers Research (Chalmers University of Technology) (submittedVersion)
- Funders
- Familjen Kamprads Stiftelse
- VINNOVA
- Stiftelsen för Miljöstrategisk Forskning
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Physical Sciences › Environmental Science › Environmental Engineering › Environmental Impact and Sustainability
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Keywords
- business model innovation, business model canvas, sustainable business models, jackets, decoupling, greenwashing, business strategy, financial flows
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