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Cited by 253

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers

Open access
Perrini, Francesco, Castaldo, Sandro, Misani, Nicola, Tencati, Antonio·2010·Business Strategy and the Environment
DOI 10.1002/bse.660
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Abstract

This paper investigates the determinants of consumer attitudes toward organic products marketed by mainstream retailers under a private label. Since organic products are credence goods, consumers cannot directly verify whether these products comply with official standards. Organic labels are the primary source of consumer trust in organics, but these labels must be noticed and understood before consumers will actively seek them out. In that some consumers may not prioritize product labels when they shop, it is sometimes up to retailers to strengthen consumer trust. Within the antecedents of this trust, we isolated the contribution of the corporate social responsibility associations held by consumers about retailers. We surveyed Italian customers interested in organics and found that they are more likely to trust the private‐label organic products sold by a retailer when it is considered socially responsible. Our results also show that consumer trust translates into brand loyalty and a willingness to pay a premium price for organic products. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

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Metadata

Authors
Perrini, F., Castaldo, S., Misani, N., & Tencati, A.
Venue
Business Strategy and the Environment
Publisher
Wiley
Published
2010-11-22
Volume
19
Issue
8
Pages
512-526
ISSN
  • 0964-4733 (ISSN-L)
  • 1099-0836
DOI
10.1002/bse.660
OpenAlex
W2041048328
Cited by
253
References
14
FWCI
4.91
Type
journal article
Language
en
Open access
green

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