The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Life events and brand preference changes
Abstract
Three types of variable have been used to explain brand preference changes: consumer characteristics, marketing mix factors and situational influences. The study presented in this paper focuses on the relationship between life events experienced by individuals, resultant stress and lifestyle changes and changes in brand preferences. Based on theory and past research, a model is proposed and tested. The data support the notion that brand preference changes may be viewed as the outcome of adjustments to new life conditions and changes in consumption lifestyles that reflect consumer efforts to cope with stressful life changes. Implications for consumer research are also discussed. Copyright © 2003 Henry Stewart Publications.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Pearlin, L. I., Menaghan, E. G., Lieberman, M. A., & Mullan, J. T. (1981) · Journal of Health and Social Behavior · doi:10.2307/2136676 · Cited by 6,289
Stress, Coping, and Social Support Processes: Where Are We? What Next?
Thoits, P. A. (1995) · Journal of Health and Social Behavior · doi:10.2307/2626957 · Cited by 3,496
Mehta, R., & Belk, R. W. (1991) · Journal of Consumer Research · doi:10.1086/208566 · Cited by 543
Cited by
Zwanka, R. J., & Buff, C. (2021) · Journal of International Consumer Marketing · doi:10.1080/08961530.2020.1771646 · Cited by 445
Addressing food waste: How to position upcycled foods to different generations
Zhang, J., Ye, H., Bhatt, S., Jeong, H., Deutsch, J., Ayaz, H., & Suri, R. (2021) · Journal of Consumer Behaviour · doi:10.1002/cb.1844 · Cited by 101
Metadata
- Authors
- Mathur, A., Moschis, G. P., & Lee, E.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2003-12
- Volume
- 3
- Issue
- 2
- Pages
- 129-141
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W2044327917
- Cited by
- 171
- References
- 4
- FWCI
- 9.19
- Type
- journal article
- Language
- en
- Open access
- closed
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