The DOI matches its Crossref record; 21 of the 21 references it cites were found in a registry or an index.
COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Abstract
This paper reviews the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activities. Eschewing the branding of generational cohorts by their birth segments (Baby Boomers, Millennials, Centennials, etc.), this paper focuses upon major historical milestones (JFK assassination, Vietnam War, Iran Hostage Crisis, Terrorism, 2008 worldwide economic contraction) and how those milestones had more effects upon future behavior than simply being born during a certain segment of years and labeling entire cohorts in that manner. The implications of this paper are to suggest to marketers the long-term behavioral shifts we could see from the COVID-19 pandemic of 2020, and the resulting shifts in consumer behavior.
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Cites
Generations: The History of America's Future, 1584 to 2069
Strauss, W. M., & Howe, N. (1991) · Cited by 2,185
Ranney, M. L., Griffeth, V., & Jha, A. K. (2020) · New England Journal of Medicine · doi:10.1056/nejmp2006141 · Cited by 2,018
Generations and Collective Memories
Schuman, H., & Scott, J. (1989) · American Sociological Review · doi:10.2307/2095611 · Cited by 1,071
Generations and collective memory
(2016) · Choice Reviews Online · doi:10.5860/choice.195138 · Cited by 529
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
Sneath, J. Z., Lacey, R., & Kennett-Hensel, P. A. (2009) · Marketing Letters · doi:10.1007/s11002-008-9049-y · Cited by 308
Life events and brand preference changes
Mathur, A., Moschis, G. P., & Lee, E. (2003) · Journal of Consumer Behaviour · doi:10.1002/cb.128 · Cited by 171
Are today's Millennials splintering into a new generational cohort? Maybe!
Debevec, K., Schewe, C. D., Madden, T. J., & Diamond, W. D. (2013) · Journal of Consumer Behaviour · doi:10.1002/cb.1400 · Cited by 152
The new normal: Market cooperation in the mobile payments ecosystem
Hedman, J., & Henningsson, S. (2015) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2015.03.005 · Cited by 139
Historical generations and psychology: The case of the Great Depression and World War II.
Rogler, L. H. (2002) · American Psychologist · doi:10.1037/0003-066x.57.12.1013 · Cited by 137
Liminality and consumption in the aftermath of a natural disaster
Kennett‐Hensel, P. A., Sneath, J. Z., & Lacey, R. (2012) · Journal of Consumer Marketing · doi:10.1108/07363761211193046 · Cited by 131
Cited by
Zamani, E. D., Smyth, C., Gupta, S., & Dennehy, D. (2023) · Annals of Operations Research · doi:10.1007/s10479-022-04983-y · Cited by 409
COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis
Cruz-Cárdenas, J., Zabelina, E., Guadalupe-Lanas, J., Palacio-Fierro, A., & Ramos-Galarza, C. (2021) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.121179 · Cited by 280
Resilience effects in food consumption behaviour at the time of Covid-19: perspectives from Italy
Cavallo, C., Sacchi, G., & Carfora, V. (2020) · Heliyon · doi:10.1016/j.heliyon.2020.e05676 · Cited by 133
“This tendency is due also to a changed opportunity costs of time for most of the consumers, who rebuilt their daily routine (Cran fi eld, 2020; Zwanka and Buff, 2020).”
Religiosity and food waste reduction intentions: A conceptual model
Elhoushy, S., & Jang, S. (. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12624 · Cited by 109
Metadata
- Authors
- Zwanka, R. J., & Buff, C.
- Venue
- Journal of International Consumer Marketing
- Publisher
- Informa UK Limited
- Published
- 2020-05-29
- Volume
- 33
- Issue
- 1
- Pages
- 58-67
- ISSN
- 0896-1530 (ISSN-L)
- 1528-7068
- OpenAlex
- W3032338189
- Cited by
- 445
- References
- 21
- FWCI
- 68.77
- Type
- journal article
- Language
- en
- Open access
- closed
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- Zwanka, R. J., & Buff, C. (2021). COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2020.1771646
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
