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Cited by 665

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

Addis, Michela, Holbrook, Morris B.·2001·Journal of Consumer Behaviour
DOI 10.1002/cb.53
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Abstract

Marketing managers currently face an explosion of subjectivity. A glance at the business world reveals new solutions developed to offer customised products. Mass customisation is stressed by academicians in different ways. For example, relationship marketing emphasises the role of the relationship between a vendor and its customer, with particular reference to the importance of personal involvement and trust. Reading such phenomena as manifesting an explosion of subjectivity in consumption suggests an enhanced opportunity for applying the experiential view of consumer behaviour. This paper invites marketing managers, as well as marketing and consumer researchers, to recognise the changing environment more proactively and to embrace the increasingly well‐established conceptions of the consumption experience more enthusiastically. Copyright © 2001 Henry Stewart Publications.

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Metadata

Authors
Addis, M., & Holbrook, M. B.
Venue
Journal of Consumer Behaviour
Publisher
Wiley
Published
2001-06
Volume
1
Issue
1
Pages
50-66
ISSN
  • 1472-0817 (ISSN-L)
  • 1479-1838
DOI
10.1002/cb.53
OpenAlex
W2116600072
Cited by
665
References
8
FWCI
20.08
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.