An Exploration of High-Risk Leisure Consumption Through Skydiving
Abstract
A sociocultural approach is used to explore voluntary high-risk consumption. Specifically, we examine the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in increasingly popular high-risk leisure activities such as skydiving, climbing, and BASE jumping (parachuting from fixed objects). An ethnography of a skydiving subculture provides the primary empirical data. We propose an extended dramatic model that explains both macroenviron-mental and inter- and intrapersonal influences and motives for high-risk consumption. Key findings indicate (1) an evolution of motives that explains initial and continuing participation in high-risk activities and (2) a coinciding evolution of risk acculturation that leads to the normalization of risk.
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Ritualized behaviors seem particularly likely to emerge under circumstances characterized by negative emotions such as high anxiety, uncertainty, and stress.
“Ritualized behaviors seem particularly likely to emerge under circumstances characterized by negative emotions such as high anxiety, uncertainty, and stress (Celsi, Rose, & Leigh, 1993;Keinan, 1994;Lang, Krátký, Shaver, Jerotijević, & Xygalatas, 2015;Padgett & Jorgenson, 1982).”
From The Psychology of Rituals: An Integrative Review and Process-Based Framework (2018) · cites this paper as Celsi, Rose, & Leigh, 1993
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Digging deep into the experience—Flow and immersion patterns in a mountain holiday
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- Authors
- Celsi, R. L., Rose, R. L., & Leigh, T. W.
- Affiliations
- California State University, Long Beach (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1993-06
- Volume
- 20
- Issue
- 1
- Pages
- 1
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2051021722
- Cited by
- 1,150
- References
- 4
- Citations by year
- 2026: 22 · 2025: 29 · 2024: 44 · 2023: 38 · 2022: 47 · 2021: 33 · 2020: 36 · 2019: 61 · 2018: 55 · 2017: 50 · 2016: 57 · 2015: 51 · 2014: 52 · 2013: 52 · 2012: 47
- FWCI
- 17.11
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Scholar Commons (University of South Carolina) (submittedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Adventure Sports and Sensation Seeking
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- skydiving, BASE jumping, climbing, risk perception, consumer motivation, dramatic models, subculture, consumer participation, sociocultural approach
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