Cited by 1,150Adventure Sports and Sensation SeekingRecreation, Leisure, Wilderness ManagementConsumer Behavior in Brand Consumption and Identification

An Exploration of High-Risk Leisure Consumption Through Skydiving

Celsi, Richard L., Rose, Randall L., Leigh, Thomas W.·1993·Journal of Consumer Research

Abstract

A sociocultural approach is used to explore voluntary high-risk consumption. Specifically, we examine the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in increasingly popular high-risk leisure activities such as skydiving, climbing, and BASE jumping (parachuting from fixed objects). An ethnography of a skydiving subculture provides the primary empirical data. We propose an extended dramatic model that explains both macroenviron-mental and inter- and intrapersonal influences and motives for high-risk consumption. Key findings indicate (1) an evolution of motives that explains initial and continuing participation in high-risk activities and (2) a coinciding evolution of risk acculturation that leads to the normalization of risk.

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Crossref · 10.1086/209330

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4 of 4 references verified0 citation errors · 0 not checkable

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  • Ritualized behaviors seem particularly likely to emerge under circumstances characterized by negative emotions such as high anxiety, uncertainty, and stress.

    “Ritualized behaviors seem particularly likely to emerge under circumstances characterized by negative emotions such as high anxiety, uncertainty, and stress (Celsi, Rose, & Leigh, 1993;Keinan, 1994;Lang, Krátký, Shaver, Jerotijević, & Xygalatas, 2015;Padgett & Jorgenson, 1982).”

    From The Psychology of Rituals: An Integrative Review and Process-Based Framework (2018) · cites this paper as Celsi, Rose, & Leigh, 1993

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Authors
Celsi, R. L., Rose, R. L., & Leigh, T. W.
Affiliations
California State University, Long Beach (US)
Venue
Journal of Consumer Research
Published
1993-06
Volume
20
Issue
1
Pages
1
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2051021722
Cited by
1,150
References
4
Citations by year
2026: 22 · 2025: 29 · 2024: 44 · 2023: 38 · 2022: 47 · 2021: 33 · 2020: 36 · 2019: 61 · 2018: 55 · 2017: 50 · 2016: 57 · 2015: 51 · 2014: 52 · 2013: 52 · 2012: 47
FWCI
17.11
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Consumer Research (publishedVersion)
  • Scholar Commons (University of South Carolina) (submittedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Adventure Sports and Sensation Seeking
  • Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
skydiving, BASE jumping, climbing, risk perception, consumer motivation, dramatic models, subculture, consumer participation, sociocultural approach

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