Consumer intention to utilize electronic shopping: The Fishbein Behavioral Intention Model
Abstract
By utilizing the Fishbein Behavioral Intention theoretical framework, this study examined consumers’ intention to use an electronic shopping mode. First, the Fishbein Behavioral Intention Model was tested in the context of electronic shopping in order to determine the importance of the model components. It was found that attitudinal component ( A b ) and normative belief ( NB) were similarly important in predicting electronic shopping intention ( BI) without the function of motivation to comply ( MC). Second, those who had high intention level and those who had low intention level were identified. A profile of the potential users of electronic shopping was developed in terms of shopping habits, computer ownership and usage, mail order purchase experience, and demographics.
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Customers with strong online purchase intention in web shopping usually have prior purchase experiences that assist in reducing their uncertainties.
“Shim and Drake (1990) argue that customers with strong online purchase intention in web shopping usually have prior purchase experiences that assist in reducing their uncertainties.”
From The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers' Online Purchase Intention (2010) · cites this paper as Shim and Drake, 1990
Customers with strong online purchase intention in web-shopping usually have prior purchase experiences that assist in reducing their uncertainties.
“According to Shim and Drake (1990), customers with strong online purchase intention in web-shopping usually have prior purchase experiences that assist in reducing their uncertainties.”
From The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers' Online Purchase Intention (2010) · cites this paper as Shim and Drake (1990)
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- Authors
- Shim, S., & Drake, M. F.
- Affiliations
- University of Arizona (US)
- ORCID
- Shim, Soyeon
- Venue
- Journal of Direct Marketing
- Publisher
- SAGE Publications
- Published
- 1990-08
- Volume
- 4
- Issue
- 3
- Pages
- 22-33
- ISSN
- 0892-0591 (ISSN-L)
- 1522-7138
- OpenAlex
- W2074562697
- Cited by
- 150
- References
- 0
- Citations by year
- 2025: 1 · 2024: 5 · 2023: 1 · 2022: 4 · 2021: 5 · 2020: 2 · 2019: 4 · 2018: 6 · 2017: 3 · 2016: 9 · 2015: 2 · 2014: 4 · 2013: 10 · 2012: 6
- FWCI
- 16.29
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Direct Marketing (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- online shopping, behavioral intention, Fishbein attitude model, consumer intention, attitudes, normative beliefs, online shopping adoption, computer ownership, shopping habits
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