Predictors of videotex adoption

Eastlick, Mary Ann

doi:10.1002/dir.4000070309

Cited by 54Technology Adoption and User BehaviourInnovation Diffusion and ForecastingConsumer Behavior and Marketing Influence

Predictors of videotex adoption

Eastlick, Mary Ann·1993·Journal of Direct Marketing

DOI 10.1002/dir.4000070309

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Abstract

This study investigated both personal characteristics and attitudes toward properties of a videotex shopping system for use as predictors of its adoption among catalog shoppers. The hypotheses tested were developed from diffusion of innovations theory and previous research on adoption of videotex. Data were collected using a self-administered questionnaire from approximately 600 catalog shoppers who resided in cities in which a videotex shopping system had been recently introduced. Results indicated that attitudes toward the characteristics of videotex, particularly its relative advantage and compatibility with needs and experiences, were better predictors of intent to adopt than were the personal characteristics of consumers.

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Online shopping innovativeness is a function of attitude towards the online environment and individual personal characteristics.
“Research has revealed that online shopping innovativeness is a function of attitude towards the online environment and individual personal characteristics (Midgley and Dowling, 1978;Eastlick, 1993;Sylke, Belanger, and Comunale, 2004;Lassar et al., 2005).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as Eastlick, 1993

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In‐home videotex shopping: potential adopters and non‐adopters
MAST, E. A., Shim, S., & Morgan, G. A. (1991) · Journal Of Consumer Studies and Home Economics · doi:10.1111/j.1470-6431.1991.tb00654.x · Cited by 6 · see citing works
Consumer adoption of videotex services
Korgaonkar, P. K., & Moschis, G. P. (1987) · Journal of Direct Marketing · doi:10.1002/dir.4000010409 · Cited by 46 · see citing works
An investigation of the factors impinging on consumer acceptance of and propensity to use videotex as an electronic shopping medium
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Bolton, T. (1983) · Journal of Broadcasting · doi:10.1080/08838158309386480 · Cited by 16 · see citing works
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Eastlick, M. A., & Lotz, S. L. (1999) · International Journal of Retail & Distribution Management · doi:10.1108/09590559910278560 · Cited by 219 · see citing works
Self-citation

Authors: Eastlick, M. A.
Affiliations: University of Arizona (US)
Corresponding author: Eastlick, Mary Ann
Venue: Journal of Direct Marketing
Publisher: SAGE Publications
Published: 1993-08
Volume: 7
Issue: 3
Pages: 66-74
ISSN: 0892-0591 (ISSN-L)
1522-7138
DOI: 10.1002/dir.4000070309
OpenAlex: W2084320975
Cited by: 54
References: 16
Citations by year: 2024: 1 · 2021: 1 · 2018: 2 · 2017: 2 · 2016: 1 · 2015: 1 · 2014: 1 · 2013: 3 · 2012: 6
FWCI: 3.72
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Direct Marketing (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: videotex, technology adoption, diffusion of innovations, catalog shopping, consumer attitudes, relative advantage, compatibility, adoption intention, personal characteristics

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Predictors of videotex adoption

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