A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness
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This research integrates the technology acceptance model and concepts of experiential value to investigate factors that affect sustainable relationship behavior toward using augmented-reality interactive technology (ARIT). In line with consumers’ innovativeness, this research discovers that consumers’ level of cognitive innovativeness affects their sustainable relationship behaviors toward using ARIT. Online consumers with high cognitive innovativeness put more emphasis on usefulness, aesthetics, and service excellence presented by ARIT; in contrast, those with low cognitive innovativeness focus on playfulness and ease of use presented by ARIT.
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Usability factors have been widely recognized as key factors to enhance the acceptance of information and communication technologies (ICT) tools; on the basis of the technology acceptance model, authors have suggested that the intention to use a product in the future is strongly correlated with its ease of use.
“Usability factors have been widely recognized as key factors to enhance the acceptance of information and communication technologies (ICT) tools; on the basis of the technology acceptance model, authors have suggested that the intention to use a product in the future is strongly correlated with its ease of use [193,194].”
From Smartphone Apps for the Treatment of Mental Disorders: Systematic Review (2020) · cites this paper as [194]
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- Authors
- Huang, T.-L., & Liao, S.
- Affiliations
- Yuan Ze University (TW)
- Corresponding author
- Huang, Tseng-Lung
- ORCID
- Huang, Tseng-Lung
- Venue
- Electronic Commerce Research
- Published
- 2014-11-12
- Volume
- 15
- Issue
- 2
- Pages
- 269-295
- ISSN
- 1389-5753 (ISSN-L)
- 1572-9362
- OpenAlex
- W2150641797
- Cited by
- 476
- References
- 92
- Citations by year
- 2026: 21 · 2025: 65 · 2024: 55 · 2023: 63 · 2022: 49 · 2021: 74 · 2020: 53 · 2019: 47 · 2018: 22 · 2017: 13 · 2016: 11 · 2015: 3
- FWCI
- 17.18
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Electronic Commerce Research (publishedVersion, cc-by)
- Funders
- National Science Council
- Ministry of Science and Technology, Taiwan (MOST103-2410-H155-022)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Augmented Reality Applications
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- augmented reality, interactive technologies, technology acceptance model, experiential value, consumer innovativeness, perceived usefulness, aesthetic perception, service excellence, playfulness, ease of use, online consumers
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