The influence of a film on destination image and the desire to travel: a cross‐cultural comparison
Open accessAbstract
The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.
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The measurement scale from Hudson, Wang and Gil (2011) is well-suited to the context of this study because its items pertain to South America, which is appropriate as this study focused on Peru.
“This scale is well-suited to the context of this study (i.e., tourism mini-movie); more specifically, the scale items used in Hudson, Wang and Gil (2011) pertains to South America, which is appropriate as this study focused on the South American destination of Peru.”
From The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure (2017) · cites this paper as Hudson, Wang and Gil (2011)
Hudson, Wang and Gil (2011) found that 13% of tourists initially showed interest in a destination after seeing it in a movie.
“For example, Hudson, Wang and Gil (2011) found that 13% of tourists initially showed interest in a destination after seeing it in a movie.”
From The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure (2017) · cites this paper as Hudson, Wang and Gil (2011)
The destination image scale was adopted from Hudson, Wang and Gil (2011).
“Participants were asked to evaluate their destination image of Peru after watching the mini-movie using the measurement scale adopted from Hudson, Wang and Gil (2011).”
From The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure (2017) · cites this paper as Hudson, Wang and Gil (2011)
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Tourism and Hospitality Marketing: A Global Perspective
Hudson, S. (2008) · doi:10.4135/9781446280140 · Cited by 126 · see citing works
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Gong, T., & Tung, V. W. S. (2017) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2016.1182458 · Cited by 83 · see citing works
- Authors
- Hudson, S., Wang, Y., & Gil, S. M.
- Affiliations
- University of South Carolina (US)
- University of Central Florida (US)
- Universidad de Las Palmas de Gran Canaria (ES)
- Corresponding author
- Hudson, Simon
- Venue
- International Journal of Tourism Research
- Publisher
- Wiley
- Published
- 2010-09-22
- Volume
- 13
- Issue
- 2
- Pages
- 177-190
- ISSN
- 1099-2340 (ISSN-L)
- 1522-1970
- OpenAlex
- W2148196099
- Cited by
- 226
- References
- 1
- Citations by year
- 2026: 9 · 2025: 18 · 2024: 25 · 2023: 18 · 2022: 19 · 2021: 26 · 2020: 15 · 2019: 18 · 2018: 15 · 2017: 17 · 2016: 13 · 2015: 9 · 2014: 9 · 2013: 7 · 2012: 6
- FWCI
- 15.59
- Type
- journal article
- Language
- en
- Open access
- Locations
- International Journal of Tourism Research (publishedVersion)
- Journal of International Crisis and Risk Communication Research (submittedVersion)
- Acceda (Universidad de Las Palmas de Gran Canaria) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Cinema and Media Studies
- Social Sciences › Sociology and Political Science › Sport and Mega-Event Impacts
- Keywords
- destination image, South America, cross-cultural comparison, tourist motivation, destination perception
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