Tourism and Hospitality Marketing: A Global Perspective

Hudson, Simon

doi:10.4135/9781446280140

Cited by 126Diverse Aspects of Tourism ResearchHospitality and Tourism EducationMarketing and Advertising Strategies

Tourism and Hospitality Marketing: A Global Perspective

Hudson, Simon·2008·SAGE Publications Ltd eBooks

DOI 10.4135/9781446280140

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Abstract

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

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One of the most important variables explaining consumer behavior is motivation.
“One of the most important variables explaining consumer behavior is motivation [49].”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [49]

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To Study Customer Relationship Management in Hospitality Industry
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Authors: Hudson, S.
Corresponding author: Hudson, Simon
ORCID: Hudson, Simon
Venue: SAGE Publications Ltd eBooks
Publisher: SAGE Publications Ltd
Published: 2008
DOI: 10.4135/9781446280140
OpenAlex: W591131287
Cited by: 126
References: 0
Citations by year: 2026: 1 · 2025: 3 · 2024: 2 · 2023: 5 · 2022: 10 · 2021: 12 · 2020: 16 · 2019: 8 · 2018: 7 · 2017: 5 · 2016: 12 · 2015: 11 · 2014: 14 · 2013: 6 · 2012: 5
FWCI: 4.29
Type: book
Language: en
Open access: closed
Locations: SAGE Publications Ltd eBooks (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Hospitality and Tourism Education
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: tourism marketing, hospitality marketing, marketing principles, tourism products, hospitality products, international tourism

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Tourism and Hospitality Marketing: A Global Perspective

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